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Back to the Dreamtime Free Essays

â€Å"Back to the Dreamtime† composed by H. Q. Mitchell indicated that a high school Aboriginal kid, Richard, who was a kid brought up in white Australian culture, anyway he always remember to guarantee himself as an Aboriginal. We will compose a custom article test on Back to the Dreamtime or on the other hand any comparable point just for you Request Now Consequently, he never offer up to discover his father’s graveyard. Richard, his sibling, and his closest companion on an excursion of self-disclosure, riddle and experience through the Australian outback. In this novel â€Å"Back to the Dreamtime†, there are a few principle characters, however I might want to pick Richard and Tom to show the connection between two of them in this novel. Richard and Tom are brimming with deference, they do a ton of things together, bold, hesitant to isolate with families, and furthermore accommodating and submissive youngsters. Richard and Tom are same ages sibling, despite the fact that Richard was received by Tom’s guardians, that’s implies that they are not characteristic sibling. They demonstrated their regard to one another in this novel. Tom regard Richard and treats Richard as his natural sibling. He likewise regards Richard as an Aboriginal and acknowledged him. Richard regards Joe and Sonya, despite the fact that they are just their new parents. Furthermore, Richard and Tom do a ton of thing together. For a model, they were playing cricket together in the lawn and cleaned the upper room together, with the goal that they found the native cutting on the loft. The most significant is Tom went along with Richard to discover his father’s cemetery. This demonstrated they incline toward do a great deal of thing together. Besides, them two are bold. They are gallant to discover Richard’s father’s graveyard without carry alongside their folks. This indicated they have the soul to experience. In addition, they daring to confront the difficulties and don't fear whatever might be will occurred on them. What's more, they hesitant to isolate with families. After Richard had discovered his father’s cemetery, he should leave with Tom and Bradley, anyway Richard chose to remain at Hermannsburg Mission to help with random temp jobs around. Tom indicated his hesitant to leave his sibling Richard. Richard additionally hesitant to leave his families so he requested that Tom take care himself hen he was waved farewell to him. To wrap things up, Richard and Tom are useful and devoted youngsters. Tom indicated his accommodating when he encouraged Richard to discover his father’s graveyard at Uluru. It tends to be demonstrated by when Richard said to Tom â€Å" I couldn’t have done this without your assistance. Much obliged to you for your help. † They are loyal youngsters since they tuned in to their folks whe n their folks requested that they clean the storage room, they cleaned the loft with no protest. This demonstrated they are devoted. Taking everything into account, I took in a great deal of virtue among Richard and Tom. They are same ages sibling yet they don’t have numerous contention. In this condition, they demonstrated love to one another. In addition, Tom caused Richard to discover his father’s graveyard with his earnest heart. Richard likewise get along very well with his assenting families. The topic I learn in this novel is love is amazing. Richard’s guardians, Sonya and Joe was stressed over Richard. Be that as it may, they despite everything permitted him to go to Alice Springs since they realize it is significant for him. Instructions to refer to Back to the Dreamtime, Essay models

Description Of Risk Assessment Of JB-Firth Building Essay

Description Of Risk Assessment Of JB-Firth Building Essay Description Of Risk Assessment Of JB-Firth Building â€" Essay Example > Risk Assessment of JB-Firth BuildingIntroductionUniversity of Central Lancashire constructed a new academic building meat to re-house the School of Forensic and Investigative Sciences known as JB Firth Building majorly comprising of the staff offices, research, and teaching laboratories with inclusion of fire laboratories. The aim of the paper is to develop a report on risk assessment processes, steps, and the significance of the report to the risk manager. Considering the activities within the building, it is susceptible to various fire incidences; therefore, it is critical to undertake a pre-analysis of the risks to assist in the reduction of risks magnitude should there be occurrences. The aim of the report is to ensure maximum protection of both the students and the working staff. A good management of the safety measures is critical to ensure that the hazards are unlikely to occur; should they occur, there is a need to control or contain them quickly, safely, and effectively. For example in cases of fire, people should be in a position to escape from the premises to places of total safety easily and quickly. This report on risk assessment would assist in ensuring that the building’s fire safety procedures, prevention measures, and precautions are in place and working effectively. The risk assessment would also assist in identifying the issues that require immediate attention. Risk Assessment ProcessRisk assessment involves organized and methodological processes that analyze the building’s activities to establish the likelihood of risk occurrence and the causes of harm to those within and around the building. The aim of risk assessment is assist in identification of the hazard, reduction of the risk of the hazards causing harm to as low as reasonably practicable, and deciding on the physical precautions and management arrangements considered critical to ensure the safety of the people within the premise. This risk assessment report will assist in th e determination of the chances of risk occurrence and dangers associated with such on the people using the building and those in the immediate vicinity. The assessment method used for the JB-Firth Building shares similar approach used in the general health and safety legislations that can be carried as a general part of risk assessment or a separate exercise. While undertaking the risk assessment, the legislations encourage the use of checklists to ensure coverage of all the components (Akc?akaya, Stark, Bridges, 2008, 101). The assessment would involve practical and systematic method to ensure adequate allocation of time; it would cover the entire building with inclusion of the outdoor locations, the rooms, and the rarely used areas. The building is in multi-use complex; therefore, the information on hazard and risk reduction will be applicable. However, any alteration by the university would have to consider the overall safety arrangements within the building. Risk assessment i nvolves a series of steps: Identification of the fire hazardFor any fire hazard to occur, three important factors are critical: the source of ignition, fuel, and oxygen. If any of the factors misses, then fire cannot start. Therefore, while considering to reduce the risks associated with fire occurrences, risk managers need to take adequate of preventing the three factors from coming together which also reduce the chances of fire occurring.

Description Of Risk Assessment Of JB-Firth Building Essay

Description Of Risk Assessment Of JB-Firth Building Essay Description Of Risk Assessment Of JB-Firth Building â€" Essay Example > Risk Assessment of JB-Firth BuildingIntroductionUniversity of Central Lancashire constructed a new academic building meat to re-house the School of Forensic and Investigative Sciences known as JB Firth Building majorly comprising of the staff offices, research, and teaching laboratories with inclusion of fire laboratories. The aim of the paper is to develop a report on risk assessment processes, steps, and the significance of the report to the risk manager. Considering the activities within the building, it is susceptible to various fire incidences; therefore, it is critical to undertake a pre-analysis of the risks to assist in the reduction of risks magnitude should there be occurrences. The aim of the report is to ensure maximum protection of both the students and the working staff. A good management of the safety measures is critical to ensure that the hazards are unlikely to occur; should they occur, there is a need to control or contain them quickly, safely, and effectively. For example in cases of fire, people should be in a position to escape from the premises to places of total safety easily and quickly. This report on risk assessment would assist in ensuring that the building’s fire safety procedures, prevention measures, and precautions are in place and working effectively. The risk assessment would also assist in identifying the issues that require immediate attention. Risk Assessment ProcessRisk assessment involves organized and methodological processes that analyze the building’s activities to establish the likelihood of risk occurrence and the causes of harm to those within and around the building. The aim of risk assessment is assist in identification of the hazard, reduction of the risk of the hazards causing harm to as low as reasonably practicable, and deciding on the physical precautions and management arrangements considered critical to ensure the safety of the people within the premise. This risk assessment report will assist in th e determination of the chances of risk occurrence and dangers associated with such on the people using the building and those in the immediate vicinity. The assessment method used for the JB-Firth Building shares similar approach used in the general health and safety legislations that can be carried as a general part of risk assessment or a separate exercise. While undertaking the risk assessment, the legislations encourage the use of checklists to ensure coverage of all the components (Akc?akaya, Stark, Bridges, 2008, 101). The assessment would involve practical and systematic method to ensure adequate allocation of time; it would cover the entire building with inclusion of the outdoor locations, the rooms, and the rarely used areas. The building is in multi-use complex; therefore, the information on hazard and risk reduction will be applicable. However, any alteration by the university would have to consider the overall safety arrangements within the building. Risk assessment i nvolves a series of steps: Identification of the fire hazardFor any fire hazard to occur, three important factors are critical: the source of ignition, fuel, and oxygen. If any of the factors misses, then fire cannot start. Therefore, while considering to reduce the risks associated with fire occurrences, risk managers need to take adequate of preventing the three factors from coming together which also reduce the chances of fire occurring.

Description Of Risk Assessment Of JB-Firth Building Essay

Description Of Risk Assessment Of JB-Firth Building Essay Description Of Risk Assessment Of JB-Firth Building â€" Essay Example > Risk Assessment of JB-Firth BuildingIntroductionUniversity of Central Lancashire constructed a new academic building meat to re-house the School of Forensic and Investigative Sciences known as JB Firth Building majorly comprising of the staff offices, research, and teaching laboratories with inclusion of fire laboratories. The aim of the paper is to develop a report on risk assessment processes, steps, and the significance of the report to the risk manager. Considering the activities within the building, it is susceptible to various fire incidences; therefore, it is critical to undertake a pre-analysis of the risks to assist in the reduction of risks magnitude should there be occurrences. The aim of the report is to ensure maximum protection of both the students and the working staff. A good management of the safety measures is critical to ensure that the hazards are unlikely to occur; should they occur, there is a need to control or contain them quickly, safely, and effectively. For example in cases of fire, people should be in a position to escape from the premises to places of total safety easily and quickly. This report on risk assessment would assist in ensuring that the building’s fire safety procedures, prevention measures, and precautions are in place and working effectively. The risk assessment would also assist in identifying the issues that require immediate attention. Risk Assessment ProcessRisk assessment involves organized and methodological processes that analyze the building’s activities to establish the likelihood of risk occurrence and the causes of harm to those within and around the building. The aim of risk assessment is assist in identification of the hazard, reduction of the risk of the hazards causing harm to as low as reasonably practicable, and deciding on the physical precautions and management arrangements considered critical to ensure the safety of the people within the premise. This risk assessment report will assist in th e determination of the chances of risk occurrence and dangers associated with such on the people using the building and those in the immediate vicinity. The assessment method used for the JB-Firth Building shares similar approach used in the general health and safety legislations that can be carried as a general part of risk assessment or a separate exercise. While undertaking the risk assessment, the legislations encourage the use of checklists to ensure coverage of all the components (Akc?akaya, Stark, Bridges, 2008, 101). The assessment would involve practical and systematic method to ensure adequate allocation of time; it would cover the entire building with inclusion of the outdoor locations, the rooms, and the rarely used areas. The building is in multi-use complex; therefore, the information on hazard and risk reduction will be applicable. However, any alteration by the university would have to consider the overall safety arrangements within the building. Risk assessment i nvolves a series of steps: Identification of the fire hazardFor any fire hazard to occur, three important factors are critical: the source of ignition, fuel, and oxygen. If any of the factors misses, then fire cannot start. Therefore, while considering to reduce the risks associated with fire occurrences, risk managers need to take adequate of preventing the three factors from coming together which also reduce the chances of fire occurring.

Description Of Risk Assessment Of JB-Firth Building Essay

Description Of Risk Assessment Of JB-Firth Building Essay Description Of Risk Assessment Of JB-Firth Building â€" Essay Example > Risk Assessment of JB-Firth BuildingIntroductionUniversity of Central Lancashire constructed a new academic building meat to re-house the School of Forensic and Investigative Sciences known as JB Firth Building majorly comprising of the staff offices, research, and teaching laboratories with inclusion of fire laboratories. The aim of the paper is to develop a report on risk assessment processes, steps, and the significance of the report to the risk manager. Considering the activities within the building, it is susceptible to various fire incidences; therefore, it is critical to undertake a pre-analysis of the risks to assist in the reduction of risks magnitude should there be occurrences. The aim of the report is to ensure maximum protection of both the students and the working staff. A good management of the safety measures is critical to ensure that the hazards are unlikely to occur; should they occur, there is a need to control or contain them quickly, safely, and effectively. For example in cases of fire, people should be in a position to escape from the premises to places of total safety easily and quickly. This report on risk assessment would assist in ensuring that the building’s fire safety procedures, prevention measures, and precautions are in place and working effectively. The risk assessment would also assist in identifying the issues that require immediate attention. Risk Assessment ProcessRisk assessment involves organized and methodological processes that analyze the building’s activities to establish the likelihood of risk occurrence and the causes of harm to those within and around the building. The aim of risk assessment is assist in identification of the hazard, reduction of the risk of the hazards causing harm to as low as reasonably practicable, and deciding on the physical precautions and management arrangements considered critical to ensure the safety of the people within the premise. This risk assessment report will assist in th e determination of the chances of risk occurrence and dangers associated with such on the people using the building and those in the immediate vicinity. The assessment method used for the JB-Firth Building shares similar approach used in the general health and safety legislations that can be carried as a general part of risk assessment or a separate exercise. While undertaking the risk assessment, the legislations encourage the use of checklists to ensure coverage of all the components (Akc?akaya, Stark, Bridges, 2008, 101). The assessment would involve practical and systematic method to ensure adequate allocation of time; it would cover the entire building with inclusion of the outdoor locations, the rooms, and the rarely used areas. The building is in multi-use complex; therefore, the information on hazard and risk reduction will be applicable. However, any alteration by the university would have to consider the overall safety arrangements within the building. Risk assessment i nvolves a series of steps: Identification of the fire hazardFor any fire hazard to occur, three important factors are critical: the source of ignition, fuel, and oxygen. If any of the factors misses, then fire cannot start. Therefore, while considering to reduce the risks associated with fire occurrences, risk managers need to take adequate of preventing the three factors from coming together which also reduce the chances of fire occurring.

Description Of Risk Assessment Of JB-Firth Building Essay

Description Of Risk Assessment Of JB-Firth Building Essay Description Of Risk Assessment Of JB-Firth Building â€" Essay Example > Risk Assessment of JB-Firth BuildingIntroductionUniversity of Central Lancashire constructed a new academic building meat to re-house the School of Forensic and Investigative Sciences known as JB Firth Building majorly comprising of the staff offices, research, and teaching laboratories with inclusion of fire laboratories. The aim of the paper is to develop a report on risk assessment processes, steps, and the significance of the report to the risk manager. Considering the activities within the building, it is susceptible to various fire incidences; therefore, it is critical to undertake a pre-analysis of the risks to assist in the reduction of risks magnitude should there be occurrences. The aim of the report is to ensure maximum protection of both the students and the working staff. A good management of the safety measures is critical to ensure that the hazards are unlikely to occur; should they occur, there is a need to control or contain them quickly, safely, and effectively. For example in cases of fire, people should be in a position to escape from the premises to places of total safety easily and quickly. This report on risk assessment would assist in ensuring that the building’s fire safety procedures, prevention measures, and precautions are in place and working effectively. The risk assessment would also assist in identifying the issues that require immediate attention. Risk Assessment ProcessRisk assessment involves organized and methodological processes that analyze the building’s activities to establish the likelihood of risk occurrence and the causes of harm to those within and around the building. The aim of risk assessment is assist in identification of the hazard, reduction of the risk of the hazards causing harm to as low as reasonably practicable, and deciding on the physical precautions and management arrangements considered critical to ensure the safety of the people within the premise. This risk assessment report will assist in th e determination of the chances of risk occurrence and dangers associated with such on the people using the building and those in the immediate vicinity. The assessment method used for the JB-Firth Building shares similar approach used in the general health and safety legislations that can be carried as a general part of risk assessment or a separate exercise. While undertaking the risk assessment, the legislations encourage the use of checklists to ensure coverage of all the components (Akc?akaya, Stark, Bridges, 2008, 101). The assessment would involve practical and systematic method to ensure adequate allocation of time; it would cover the entire building with inclusion of the outdoor locations, the rooms, and the rarely used areas. The building is in multi-use complex; therefore, the information on hazard and risk reduction will be applicable. However, any alteration by the university would have to consider the overall safety arrangements within the building. Risk assessment i nvolves a series of steps: Identification of the fire hazardFor any fire hazard to occur, three important factors are critical: the source of ignition, fuel, and oxygen. If any of the factors misses, then fire cannot start. Therefore, while considering to reduce the risks associated with fire occurrences, risk managers need to take adequate of preventing the three factors from coming together which also reduce the chances of fire occurring.

Description Of Risk Assessment Of JB-Firth Building Essay

Description Of Risk Assessment Of JB-Firth Building Essay Description Of Risk Assessment Of JB-Firth Building â€" Essay Example > Risk Assessment of JB-Firth BuildingIntroductionUniversity of Central Lancashire constructed a new academic building meat to re-house the School of Forensic and Investigative Sciences known as JB Firth Building majorly comprising of the staff offices, research, and teaching laboratories with inclusion of fire laboratories. The aim of the paper is to develop a report on risk assessment processes, steps, and the significance of the report to the risk manager. Considering the activities within the building, it is susceptible to various fire incidences; therefore, it is critical to undertake a pre-analysis of the risks to assist in the reduction of risks magnitude should there be occurrences. The aim of the report is to ensure maximum protection of both the students and the working staff. A good management of the safety measures is critical to ensure that the hazards are unlikely to occur; should they occur, there is a need to control or contain them quickly, safely, and effectively. For example in cases of fire, people should be in a position to escape from the premises to places of total safety easily and quickly. This report on risk assessment would assist in ensuring that the building’s fire safety procedures, prevention measures, and precautions are in place and working effectively. The risk assessment would also assist in identifying the issues that require immediate attention. Risk Assessment ProcessRisk assessment involves organized and methodological processes that analyze the building’s activities to establish the likelihood of risk occurrence and the causes of harm to those within and around the building. The aim of risk assessment is assist in identification of the hazard, reduction of the risk of the hazards causing harm to as low as reasonably practicable, and deciding on the physical precautions and management arrangements considered critical to ensure the safety of the people within the premise. This risk assessment report will assist in th e determination of the chances of risk occurrence and dangers associated with such on the people using the building and those in the immediate vicinity. The assessment method used for the JB-Firth Building shares similar approach used in the general health and safety legislations that can be carried as a general part of risk assessment or a separate exercise. While undertaking the risk assessment, the legislations encourage the use of checklists to ensure coverage of all the components (Akc?akaya, Stark, Bridges, 2008, 101). The assessment would involve practical and systematic method to ensure adequate allocation of time; it would cover the entire building with inclusion of the outdoor locations, the rooms, and the rarely used areas. The building is in multi-use complex; therefore, the information on hazard and risk reduction will be applicable. However, any alteration by the university would have to consider the overall safety arrangements within the building. Risk assessment i nvolves a series of steps: Identification of the fire hazardFor any fire hazard to occur, three important factors are critical: the source of ignition, fuel, and oxygen. If any of the factors misses, then fire cannot start. Therefore, while considering to reduce the risks associated with fire occurrences, risk managers need to take adequate of preventing the three factors from coming together which also reduce the chances of fire occurring.

Description Of Risk Assessment Of JB-Firth Building Essay

Description Of Risk Assessment Of JB-Firth Building Essay Description Of Risk Assessment Of JB-Firth Building â€" Essay Example > Risk Assessment of JB-Firth BuildingIntroductionUniversity of Central Lancashire constructed a new academic building meat to re-house the School of Forensic and Investigative Sciences known as JB Firth Building majorly comprising of the staff offices, research, and teaching laboratories with inclusion of fire laboratories. The aim of the paper is to develop a report on risk assessment processes, steps, and the significance of the report to the risk manager. Considering the activities within the building, it is susceptible to various fire incidences; therefore, it is critical to undertake a pre-analysis of the risks to assist in the reduction of risks magnitude should there be occurrences. The aim of the report is to ensure maximum protection of both the students and the working staff. A good management of the safety measures is critical to ensure that the hazards are unlikely to occur; should they occur, there is a need to control or contain them quickly, safely, and effectively. For example in cases of fire, people should be in a position to escape from the premises to places of total safety easily and quickly. This report on risk assessment would assist in ensuring that the building’s fire safety procedures, prevention measures, and precautions are in place and working effectively. The risk assessment would also assist in identifying the issues that require immediate attention. Risk Assessment ProcessRisk assessment involves organized and methodological processes that analyze the building’s activities to establish the likelihood of risk occurrence and the causes of harm to those within and around the building. The aim of risk assessment is assist in identification of the hazard, reduction of the risk of the hazards causing harm to as low as reasonably practicable, and deciding on the physical precautions and management arrangements considered critical to ensure the safety of the people within the premise. This risk assessment report will assist in th e determination of the chances of risk occurrence and dangers associated with such on the people using the building and those in the immediate vicinity. The assessment method used for the JB-Firth Building shares similar approach used in the general health and safety legislations that can be carried as a general part of risk assessment or a separate exercise. While undertaking the risk assessment, the legislations encourage the use of checklists to ensure coverage of all the components (Akc?akaya, Stark, Bridges, 2008, 101). The assessment would involve practical and systematic method to ensure adequate allocation of time; it would cover the entire building with inclusion of the outdoor locations, the rooms, and the rarely used areas. The building is in multi-use complex; therefore, the information on hazard and risk reduction will be applicable. However, any alteration by the university would have to consider the overall safety arrangements within the building. Risk assessment i nvolves a series of steps: Identification of the fire hazardFor any fire hazard to occur, three important factors are critical: the source of ignition, fuel, and oxygen. If any of the factors misses, then fire cannot start. Therefore, while considering to reduce the risks associated with fire occurrences, risk managers need to take adequate of preventing the three factors from coming together which also reduce the chances of fire occurring.

Description Of Risk Assessment Of JB-Firth Building Essay

Description Of Risk Assessment Of JB-Firth Building Essay Description Of Risk Assessment Of JB-Firth Building â€" Essay Example > Risk Assessment of JB-Firth BuildingIntroductionUniversity of Central Lancashire constructed a new academic building meat to re-house the School of Forensic and Investigative Sciences known as JB Firth Building majorly comprising of the staff offices, research, and teaching laboratories with inclusion of fire laboratories. The aim of the paper is to develop a report on risk assessment processes, steps, and the significance of the report to the risk manager. Considering the activities within the building, it is susceptible to various fire incidences; therefore, it is critical to undertake a pre-analysis of the risks to assist in the reduction of risks magnitude should there be occurrences. The aim of the report is to ensure maximum protection of both the students and the working staff. A good management of the safety measures is critical to ensure that the hazards are unlikely to occur; should they occur, there is a need to control or contain them quickly, safely, and effectively. For example in cases of fire, people should be in a position to escape from the premises to places of total safety easily and quickly. This report on risk assessment would assist in ensuring that the building’s fire safety procedures, prevention measures, and precautions are in place and working effectively. The risk assessment would also assist in identifying the issues that require immediate attention. Risk Assessment ProcessRisk assessment involves organized and methodological processes that analyze the building’s activities to establish the likelihood of risk occurrence and the causes of harm to those within and around the building. The aim of risk assessment is assist in identification of the hazard, reduction of the risk of the hazards causing harm to as low as reasonably practicable, and deciding on the physical precautions and management arrangements considered critical to ensure the safety of the people within the premise. This risk assessment report will assist in th e determination of the chances of risk occurrence and dangers associated with such on the people using the building and those in the immediate vicinity. The assessment method used for the JB-Firth Building shares similar approach used in the general health and safety legislations that can be carried as a general part of risk assessment or a separate exercise. While undertaking the risk assessment, the legislations encourage the use of checklists to ensure coverage of all the components (Akc?akaya, Stark, Bridges, 2008, 101). The assessment would involve practical and systematic method to ensure adequate allocation of time; it would cover the entire building with inclusion of the outdoor locations, the rooms, and the rarely used areas. The building is in multi-use complex; therefore, the information on hazard and risk reduction will be applicable. However, any alteration by the university would have to consider the overall safety arrangements within the building. Risk assessment i nvolves a series of steps: Identification of the fire hazardFor any fire hazard to occur, three important factors are critical: the source of ignition, fuel, and oxygen. If any of the factors misses, then fire cannot start. Therefore, while considering to reduce the risks associated with fire occurrences, risk managers need to take adequate of preventing the three factors from coming together which also reduce the chances of fire occurring.

Description Of Risk Assessment Of JB-Firth Building Essay

Description Of Risk Assessment Of JB-Firth Building Essay Description Of Risk Assessment Of JB-Firth Building â€" Essay Example > Risk Assessment of JB-Firth BuildingIntroductionUniversity of Central Lancashire constructed a new academic building meat to re-house the School of Forensic and Investigative Sciences known as JB Firth Building majorly comprising of the staff offices, research, and teaching laboratories with inclusion of fire laboratories. The aim of the paper is to develop a report on risk assessment processes, steps, and the significance of the report to the risk manager. Considering the activities within the building, it is susceptible to various fire incidences; therefore, it is critical to undertake a pre-analysis of the risks to assist in the reduction of risks magnitude should there be occurrences. The aim of the report is to ensure maximum protection of both the students and the working staff. A good management of the safety measures is critical to ensure that the hazards are unlikely to occur; should they occur, there is a need to control or contain them quickly, safely, and effectively. For example in cases of fire, people should be in a position to escape from the premises to places of total safety easily and quickly. This report on risk assessment would assist in ensuring that the building’s fire safety procedures, prevention measures, and precautions are in place and working effectively. The risk assessment would also assist in identifying the issues that require immediate attention. Risk Assessment ProcessRisk assessment involves organized and methodological processes that analyze the building’s activities to establish the likelihood of risk occurrence and the causes of harm to those within and around the building. The aim of risk assessment is assist in identification of the hazard, reduction of the risk of the hazards causing harm to as low as reasonably practicable, and deciding on the physical precautions and management arrangements considered critical to ensure the safety of the people within the premise. This risk assessment report will assist in th e determination of the chances of risk occurrence and dangers associated with such on the people using the building and those in the immediate vicinity. The assessment method used for the JB-Firth Building shares similar approach used in the general health and safety legislations that can be carried as a general part of risk assessment or a separate exercise. While undertaking the risk assessment, the legislations encourage the use of checklists to ensure coverage of all the components (Akc?akaya, Stark, Bridges, 2008, 101). The assessment would involve practical and systematic method to ensure adequate allocation of time; it would cover the entire building with inclusion of the outdoor locations, the rooms, and the rarely used areas. The building is in multi-use complex; therefore, the information on hazard and risk reduction will be applicable. However, any alteration by the university would have to consider the overall safety arrangements within the building. Risk assessment i nvolves a series of steps: Identification of the fire hazardFor any fire hazard to occur, three important factors are critical: the source of ignition, fuel, and oxygen. If any of the factors misses, then fire cannot start. Therefore, while considering to reduce the risks associated with fire occurrences, risk managers need to take adequate of preventing the three factors from coming together which also reduce the chances of fire occurring.

Description Of Risk Assessment Of JB-Firth Building Essay

Description Of Risk Assessment Of JB-Firth Building Essay Description Of Risk Assessment Of JB-Firth Building â€" Essay Example > Risk Assessment of JB-Firth BuildingIntroductionUniversity of Central Lancashire constructed a new academic building meat to re-house the School of Forensic and Investigative Sciences known as JB Firth Building majorly comprising of the staff offices, research, and teaching laboratories with inclusion of fire laboratories. The aim of the paper is to develop a report on risk assessment processes, steps, and the significance of the report to the risk manager. Considering the activities within the building, it is susceptible to various fire incidences; therefore, it is critical to undertake a pre-analysis of the risks to assist in the reduction of risks magnitude should there be occurrences. The aim of the report is to ensure maximum protection of both the students and the working staff. A good management of the safety measures is critical to ensure that the hazards are unlikely to occur; should they occur, there is a need to control or contain them quickly, safely, and effectively. For example in cases of fire, people should be in a position to escape from the premises to places of total safety easily and quickly. This report on risk assessment would assist in ensuring that the building’s fire safety procedures, prevention measures, and precautions are in place and working effectively. The risk assessment would also assist in identifying the issues that require immediate attention. Risk Assessment ProcessRisk assessment involves organized and methodological processes that analyze the building’s activities to establish the likelihood of risk occurrence and the causes of harm to those within and around the building. The aim of risk assessment is assist in identification of the hazard, reduction of the risk of the hazards causing harm to as low as reasonably practicable, and deciding on the physical precautions and management arrangements considered critical to ensure the safety of the people within the premise. This risk assessment report will assist in th e determination of the chances of risk occurrence and dangers associated with such on the people using the building and those in the immediate vicinity. The assessment method used for the JB-Firth Building shares similar approach used in the general health and safety legislations that can be carried as a general part of risk assessment or a separate exercise. While undertaking the risk assessment, the legislations encourage the use of checklists to ensure coverage of all the components (Akc?akaya, Stark, Bridges, 2008, 101). The assessment would involve practical and systematic method to ensure adequate allocation of time; it would cover the entire building with inclusion of the outdoor locations, the rooms, and the rarely used areas. The building is in multi-use complex; therefore, the information on hazard and risk reduction will be applicable. However, any alteration by the university would have to consider the overall safety arrangements within the building. Risk assessment i nvolves a series of steps: Identification of the fire hazardFor any fire hazard to occur, three important factors are critical: the source of ignition, fuel, and oxygen. If any of the factors misses, then fire cannot start. Therefore, while considering to reduce the risks associated with fire occurrences, risk managers need to take adequate of preventing the three factors from coming together which also reduce the chances of fire occurring.

Description Of Risk Assessment Of JB-Firth Building Essay

Description Of Risk Assessment Of JB-Firth Building Essay Description Of Risk Assessment Of JB-Firth Building â€" Essay Example > Risk Assessment of JB-Firth BuildingIntroductionUniversity of Central Lancashire constructed a new academic building meat to re-house the School of Forensic and Investigative Sciences known as JB Firth Building majorly comprising of the staff offices, research, and teaching laboratories with inclusion of fire laboratories. The aim of the paper is to develop a report on risk assessment processes, steps, and the significance of the report to the risk manager. Considering the activities within the building, it is susceptible to various fire incidences; therefore, it is critical to undertake a pre-analysis of the risks to assist in the reduction of risks magnitude should there be occurrences. The aim of the report is to ensure maximum protection of both the students and the working staff. A good management of the safety measures is critical to ensure that the hazards are unlikely to occur; should they occur, there is a need to control or contain them quickly, safely, and effectively. For example in cases of fire, people should be in a position to escape from the premises to places of total safety easily and quickly. This report on risk assessment would assist in ensuring that the building’s fire safety procedures, prevention measures, and precautions are in place and working effectively. The risk assessment would also assist in identifying the issues that require immediate attention. Risk Assessment ProcessRisk assessment involves organized and methodological processes that analyze the building’s activities to establish the likelihood of risk occurrence and the causes of harm to those within and around the building. The aim of risk assessment is assist in identification of the hazard, reduction of the risk of the hazards causing harm to as low as reasonably practicable, and deciding on the physical precautions and management arrangements considered critical to ensure the safety of the people within the premise. This risk assessment report will assist in th e determination of the chances of risk occurrence and dangers associated with such on the people using the building and those in the immediate vicinity. The assessment method used for the JB-Firth Building shares similar approach used in the general health and safety legislations that can be carried as a general part of risk assessment or a separate exercise. While undertaking the risk assessment, the legislations encourage the use of checklists to ensure coverage of all the components (Akc?akaya, Stark, Bridges, 2008, 101). The assessment would involve practical and systematic method to ensure adequate allocation of time; it would cover the entire building with inclusion of the outdoor locations, the rooms, and the rarely used areas. The building is in multi-use complex; therefore, the information on hazard and risk reduction will be applicable. However, any alteration by the university would have to consider the overall safety arrangements within the building. Risk assessment i nvolves a series of steps: Identification of the fire hazardFor any fire hazard to occur, three important factors are critical: the source of ignition, fuel, and oxygen. If any of the factors misses, then fire cannot start. Therefore, while considering to reduce the risks associated with fire occurrences, risk managers need to take adequate of preventing the three factors from coming together which also reduce the chances of fire occurring.

Restorative Justice For The Prisons - 1378 Words

How many inmates were isolated from their communities when they had committed a crime or when they got released from the prisons? And how many effective programs can be helpful for them?Many posts-release prisoners have experienced recidivism and social stigmas due to lack of programs. In fact, restorative justice for people in prison has played a big role in our correctional systems in many different ways.Restorative justice in prison shapes our prisoner s morals and abilities by providing a suitable technique. Although punishment may play a part in restorative justice techniques, the central focus remains on relationships between the affected parties, and healing reached through a deliberative process guided by those affected parties.( Tsui,2014). For instance, many inmates have attended into reentry programs and educational orientations when they finished their time in prison. These programs cost less money for the government, and inmates can be reintegrated into societies easily . Many post-release prisoners have avoided recidivism after these effective programs taught them the value of lives. This study will examine the importance of restorative justice in prison, which is essential for our correctional facilities. Numerous studies have been done recently which focused on this restorative justice.For example, restorative justice answers the justice question in a different way.(Toews,p.5,2006).Show MoreRelatedRestorative Justice And Restorative Prisons1852 Words   |  8 PagesRestorative justice ways are a very controversial topic. Many people have different opinions about whether restorative justice is a good idea or not. Restorative prisons are a part of restorative justice and they can positively impact many people who were involved in some way of the crime or not. One way of restorative prisons are very effective and beneficial is because it gives the perpetrator more of an option on rebuilding their life after. It also helps the perpetrator see the good in themselvesRead MoreRestorative Justice in the Prison Setting5289 Words   |  22 PagesRESTORATIVE JUSTICE IN THE PRISON SETTING Dr Andrew Coyle International Centre for Prison Studies King’s College University of London United Kingdom A Paper presented at the conference of the International Prison Chaplains Association (Europe) Driebergen The Netherlands 13 May 2001 RESTORATIVE JUSTICE IN THE PRISON SETTING Dr Andrew Coyle International Centre for Prison Studies King’s College UniversityRead MoreRestorative Justice And Reducing Prison Population1495 Words   |  6 PagesRestorative Justice to Reduce Prison Population Is long-term incarceration working to resolve issues of criminal conduct? When considering the population of people incarcerated is rising at an alarming rate and crime statistics not dropping by much, it is hard to tell if incarceration is working in these modern times. The United States prison population is the largest in the world. In fact, the United States has 2.3 million persons in institutions which is more than the rest of the world combinedRead MoreA Conservative Response to Restorative Justice Essay686 Words   |  3 PagesHow would a conservative reply to a proposal for restorative justice? How would a restorative justice advocate respond to a conservative proposal for more prisons? Restorative justice is defined as â€Å"using humanistic, no punitive strategies to right wrongs and restore social harmony† (Siegel, 2008, p. 189). Instead of imposing harsh penalties on offenders like long prison sentences or even the death penalty, restorative justice calls for a more rehabilitative approach, such as reconciliation andRead MoreThe Justice That Restores And Other Terms Within The Revised Statement Of Faith Essay1406 Words   |  6 PagesBackground: This memo is in response to Prison Fellowship’s Board of Directors request to define what is meant by references to â€Å"justice that restores† and other terms within the revised statement of faith. Defining references within the Prison Fellowship Statement of Faith: First, the statement of faith explains, â€Å"Our mission is to help restore those affected by crime and incarceration. This mission is founded on the Biblical conviction that all people are created in God’s image and that noRead MoreThe Justice And Restorative Justice1621 Words   |  7 Pagesproviding rationale for restorative justice (337). Crimes committed by young individuals are often minor, first-time acts which can be mediated and addressed through the proactive administration of restorative rehabilitation, which often prevents recidivism. Restorative justice is a process where all parties involved in a particular offense come together in order to collectively resolve the aftermath and future implications of the specific crime (Roche 343). Restorative justice is the the ideal responseRead MoreThe Failing Punitive System Of Today s Society1298 Words   |  6 Pagesof 76.6 percent. (Vera Institute of Technology, â€Å"The Price of Prisons†). With statistics tha t frightening, how can we be expected to treat criminals like functioning members of society when statistics prove otherwise? We must change the facts. Through the decrease of the maximum time in Solitary confinement, the creation of serious accountability for guards and those who work in the system, and through the creation of a more restorative program, we can improve our judicial branch, reducing the recidivismRead MoreRestorative Justice: Reconciliation of Society, the Victim and the Offender1335 Words   |  6 Pagescharacteristic of restorative justice- to reconcile society, the victim and the offender- but also to rehabilitate the offender so that he is no longer an â€Å"enemy† of the criminal justice system. This form of justice is gaining support in South Africa; however there are limitations to this form of justice which also in turn limit its success in the future. Restorative justice alone is definitely not a method of justice which we can adopt but it may be po ssible that this form of justice can help if itRead MoreA More Punitive Justice System1092 Words   |  5 PagesLastly, a more punitive justice system would cause overcrowding within our justice system, making a more detrimental environment for the offenders to live in. The purpose of prisons should be to rehabilitate offenders and prepare them to reenter society. Rather, what prions are doing is locking inmates away in atrocious environments, making them live with less resources and less space to function. This is not a suitable environment for any human being. Cook Roesh (2012) contend that, â€Å"double-bunkingRead MoreCommunity Justice By David R. Analysis980 Words   |  4 PagesIntroduction In this analysis we analyze chapters one, two and three from the text What Is Community Justice by David R. Karp and Todd R. Clear. We will then break down a specific case from a chapter in this text. The first chapter is about a placed called Ventura County and in this chapter it also discusses the theory of community justice as a whole as well as the community justice model. Chapter two is a bit broader and discusses neighborhood probation offices, the philosophy behind them and

John Locke And Thomas Hobbes Essay - 2456 Words

Section One: Answer One of the following Two Question Compare and Contrast Hobbes’ Conception of the social contract with Lock’s, paying specific attention to: their theoretical model of human nature and the transition from the original â€Å"state of nature† to social organization and the origin of government (the state) and explain how their models give rise to quite different theories of the nature of social institutions, the character of government (the state), and the relation of social institutions and government to society as a whole? There are many philosophies regarding the way people should live their lives. Two of the more interesting theories are from John Locke and Thomas Hobbes. Both of these theorists write about the state of nature. The state of nature is a representation of the human being prior to the society or in a more contemporary state. Locke and Hobbes have tried to make their views on the state of nature tie back to their In this sense, these authors also attempted to trace how the transition to the state has shown, or in other words, how human has been socialized while leaving behind him the animal state. People have been discussing for years about whose idea of the state of nature was better. Hobbes thought that humans were a very terrible and nasty kind of people and if left deserted, they would lead themselves to anarchy, chaos, violence, and destruction. Locke, figured that people had the right to be free from control and restrictions, and thatShow MoreRelatedJohn Locke And Thomas Hobbes 886 Words   |  4 Pagesdiscuss the differences in political theories expressed by both John Locke and Thomas Hobbes. In, Leviathan, by Thomas Hobbes, and in, The Second Treatise of Government, by John Locke different theories of political legitimacy and definitions of the state of nature are described. The following paragraphs analyze multiple different points that are imperative to understanding these political theories. In the reading, Leviathan, Thomas Hobbes discusses what human existence is in the state of nature andRead MoreThomas Hobbes And John Locke911 Words   |  4 Pagessocial contract theory, Thomas Hobbes and John Locke established many of the founding ideals that contemporary Liberalism is based on. While the shared many similar positions, there are some key distinctions to be made between the arguments Hobbes and Locke make in Leviathan and Second Treatise of Civil Government, respectively. In this paper I will argue the differences between how each of them viewed the right of the subjects to revolt from the sovereign. Thomas Hobbes published his most famousRead MoreThomas Hobbes And John Locke Essay1441 Words   |  6 PagesEifling-Question 4 Hobbes and Locke During and after the English Revolution, a few philosophers expressed different views on their philosophical outlook and life experiences. Some of the most outstanding thinkers include Thomas Hobbes and John Locke. They had opposing views on governance matters, but the two, also, had striking similarities. In addition, the two represented an increasingly modernized European population that despised absolute kingship. Both Hobbes and Locke proposed a conceptionRead MoreJohn Locke And Thomas Hobbes1287 Words   |  6 Pagesknow how to balance and consider the nature of humankind and their rights. John Locke and Thomas Hobbes were both political philosophers who developed theories about how the government should work. They set up their theories around The Natural Law and the Social Contract Theory. Although John Locke and Thomas Hobbes had a similar goal, their beliefs and opinions were definitely not the same. John Locke and Thomas Hobbes both believed in the Natural Law and the Social Contract Theory. They both developedRead MoreThomas Hobbes And John Locke1346 Words   |  6 PagesContracts Thomas Hobbes and John Locke were two English political philosophers, who have had a lasting impact on modern political science. Thomas Hobbes and John Locke both spent much of their lives attempting to identify the best form of government. Locke and Hobbes were among the most prominent of theorists when it came to social contract and human rights. A Social Contract is an agreement among the members of a society to cooperate for social benefits. Thomas Hobbes and John Locke, are the twoRead MoreThomas Hobbes And John Locke928 Words   |  4 Pagesthere is no formed society, government, laws, safety, etc. both Thomas Hobbes and John Locke take this into perspective while introducing a political view. As illustrated by Thomas Hobbes, John Locke, Karl Marx, and Friedrich Engels, they proposed political views on how human nature can prosper. Initially, Thomas Hobbes introduces a concept on the state of nature and its effects as well as how peace can be achieved. In Leviathan, Hobbes defines what living in a state of nature would be like and theRead MoreThomas Hobbes And John Locke888 Words   |  4 Pagesare very similar but diverge in the moments that solidify their stance on their opinion. Thomas Hobbes and John Locke is both political scientist who have made strides in the area of social contracts and share being natural law theorist also. Locke and all other natural law theorists assumed that man was by nature a social animal and there fore struck contracts with each other to secure safety among them. Hobbes assumed differently, thus his verdicts are very different from other natural law theoristsRead MoreThomas Hobbes And John Locke1494 Words   |  6 Pages1) Thomas Hobbes and John Locke share the basic assumption that a theory based off of abstract individualism, consent, sovereignty and reason will produce a peaceful and productive society. This theory is the liberal political theory, which is the philosophy of individual rights and a limited government. Both Hobbes and Locke both center the majority of their ideas off of how people’s lives should be based off of nature rights instead of natural law. This being said, people are also subject to theRead MoreThomas Hobbes And John Locke1426 Words   |  6 PagesBy the second half of the 17th Century, England would experience one of the bloodiest conflicts in its history, ultimately serving to influence some of the most phenomenal political philosophers in Europe --Thomas Hobbes, and John Locke. England was in constant unrest, choosing new forms of government almost on a whim in desperate attempts to restore order in the Country. The English Civil War in 1642 etched a legacy of drea d in the people of England, and the war only appeared more disastrous andRead MoreThomas Hobbes And John Locke1659 Words   |  7 Pagesmajority. The following pages show how modern social contract theory especially that of Thomas Hobbes and John Locke, grew into the divisive issue it is in contemporary political philosophy. Modern social contract theory can trace its roots to prominent thinkers Thomas Hobbes and John Locke. It is their thoughts on social contracts that lie at the center of the many spheres we are a part of. For Hobbes and Locke, social contract theory sought to analyze the relationship between rulers and the ruled

Media and A Doll’s House Free Essays

Nora and Media are very different and also similar. Both Nora and Media are in powerless marriages. They both end up with the power at the end of the play. We will write a custom essay sample on Media and A Doll’s House or any similar topic only for you Order Now Nora leaves her husband but Jason leaves Media. Media handles this situation differently than Nora. Media uses that fact that she is a woman and her weakness to her advantage. Media is much more manipulative than Nora; however Nora lies so more than Media. Nora must be a different person around Torvald. Mrs. Linde, Dr. Rank and Krogstad are the only people that she can be the person who she really is. Media also had to pretend who she really was. Media pretends that she doesn’t have magic and that she is Greek until she acts out her revenge. Media has magical powers and Nora is an average middle class wife. Although they both are mothers, Nora loves her children more than Media loves her children. Nora loves her children so much that she would die for them. She is concerned about how her choices and how they will affect her children. Media cares more about her revenge on Jason than her children, which is why she killed them at the end of the play. Nora is looking for sympathy, but when Media gets sympathy she yells and says that it makes her sick. The titles of the plays have different meanings as well. The title of â€Å"A Doll’s House† represents a theme throughout the play and is important in the last scene of the play. The title â€Å"Media† is like most romantics where the main character is the title of the play. The play â€Å"Media† was radical just like â€Å"A Doll’s House†. Both plays said things that the audience would be offended by. In media it was that she was a foreigner who manipulated their king and killed him. In â€Å"A Doll’s House† it shows the life of an average middle class family and it uses language that was not used in plays. The writing in the two plays is different. â€Å"Media† is like an epic; it talks about far off lands, there are long monologues, magic, and the language is poetic. â€Å"A Doll’s House† is a realistic play. The situations are real and they happen to real people. Also the characters are real. The language is different too. In â€Å"A Doll’s House† the characters speak in sentence fragments and incomplete sentences. The characters in â€Å"A Doll’s House† portray average middle class people even though they might be radical. Even though the plays are quite different they are rather similar as well. How to cite Media and A Doll’s House, Essay examples

Internet Cookies Essays - Internet Privacy, World Wide Web

Internet Cookies Internet Cookies Most Experienced Web visitors and even new ones know about cookies these days. Cookies are small data files that are being put on your hard drive by Web sites when you visit them. They do this for many different reasons. One of them is to identify you as a distinctive visitor by identifying your Web browser software. When your return to the Web site that has stored a cookie, it will search your computer for those cookies, and they will know what you were doing in the past. It may update your cookie. This way the site can customize its contents depending on previous activities. It will also allow the site to provide customized news, weather, sports information, and many other things based on stated interests. In theory, a cookie only transmits information back to the Web site that put it there and cant be accessed by other parties. But some Internet advertising companies had crossed the limits of using their own cookies. These companies use cookies to create highly sophisticated profi les of online visitors, most of the time without visitors knowledge and usually without their consent DoubleClick Whenever I go to any site on the Web and I see an advertisement, I DoubleClick on it in order to view it. DoubleClick has taken the first step in building a profile on my surfing habits. From this point on, until I change browser, buy a new computer, or delete my cookie files, DoubleClick can track my browsers activity across all sites. DoubleClick controls sixty percent of the banner ad market. This profiling powerhouse collects data about where I go and what I do on line. DoubleClick rents or sells this data to other companies, allowing them to broadcast advertising e-mails to recipients whoses urfing habits fit a desired profile. DoubleClick associates these files through cookies obtained on my hard drive. By sending out junk e-mail with graphics, advertisers can match e-mail addresses with previously issued cookies. Privacy advocates contend that DoubleClicks use of cookies is an invasion of privacy and could lead to misuse of the information. Consumer Privacy and Cookies Under the Options or Preferences menus, most current Web browsers can be set to reject cookies or alert surfers when one is being sent, but this may prevent you from accessing some sites at all. In March 1998, the U.S Department of Energys Computer Incident Advisory Capability released a study on cookies, in which it stated that, The vulnerability of systems to damage or snooping using Web browser cookies is essentially nonexistent. Advertisers love online profiling, it enables them for an opportunity to make people interested in their products or services. Many consumers agree if Web banner ads are a fact of life, then why not make them as relevant to their needs as possible, but the argument of a different perspective is that people should at least know about it. Online profiling companies say that cookies alone do not provide personally identifiable information, such as name and e-mail address, but just because its not tied with you name, its tied with your identity. What could be more personal than information about our buying habits, our interests, and ourselves? Many consumers like the targeted marketing and special offers that come with online profiling, others find it invasive, even frightening. Either way, we should make the decision of whether to share the data or not. Computers and Internet

Free Essays on George Bush

Forty-third president of the United States; former governor of Texas (1994-2000). Born July 6, 1946, in New Haven, Connecticut. Bush- often referred to as simply W.- is the eldest son of former President George Herbert Walker Bush and Barbara Pierce Bush. He grew up in Midland, Texas, where his father worked in the oil business. His siblings include Jeb (now governor of Florida), Neil, Marvin, and Dorothy. Another younger sister, Robin, died tragically of leukemia in 1953, at the age of three. Like his father, Bush attended the prestigious Philips Andover Academy in Massachusetts before matriculating at Yale University. He graduated from Yale with a bachelor’s degree in 1968, then returned to Texas and joined the Texas Air National Guard, where he learned to fly fighter jets. He eventually became a lieutenant, but was never called on to fight in Vietnam. The early 1970s marked a distinctly unfocused period in Bush’s life, as he moved back to East Texas and worked intermittently as a management trainee at an agricultural firm and on U.S. Senate campaigns in Florida and Alabama. (In response to questions from reporters about possible drug use and heavy drinking during his bachelor days in Midland, Bush has called the early 1970s his â€Å"nomadic† period and has somewhat evasively stated that he would pass a background check going back as far as 1974.) In 1972, Bush entered Harvard Business School, earning his M.B.A. in 1975. Still following in the footsteps of his father, Bush decided to try his hand in the oil business. He returned to Midland and formed an independent oil and gas exploration company that he called Arbusto (the Spanish word for â€Å"bush†). He married Laura Welch, a former teacher and librarian, in 1977. In 1981, she gave birth to their twin daughters, Barbara and Jenna. In the midst of his business ventures, Bush joined the 1978 race for the U.S. House of Representatives. After a tough victory in the primari... Free Essays on George Bush Free Essays on George Bush Forty-third president of the United States; former governor of Texas (1994-2000). Born July 6, 1946, in New Haven, Connecticut. Bush- often referred to as simply W.- is the eldest son of former President George Herbert Walker Bush and Barbara Pierce Bush. He grew up in Midland, Texas, where his father worked in the oil business. His siblings include Jeb (now governor of Florida), Neil, Marvin, and Dorothy. Another younger sister, Robin, died tragically of leukemia in 1953, at the age of three. Like his father, Bush attended the prestigious Philips Andover Academy in Massachusetts before matriculating at Yale University. He graduated from Yale with a bachelor’s degree in 1968, then returned to Texas and joined the Texas Air National Guard, where he learned to fly fighter jets. He eventually became a lieutenant, but was never called on to fight in Vietnam. The early 1970s marked a distinctly unfocused period in Bush’s life, as he moved back to East Texas and worked intermittently as a management trainee at an agricultural firm and on U.S. Senate campaigns in Florida and Alabama. (In response to questions from reporters about possible drug use and heavy drinking during his bachelor days in Midland, Bush has called the early 1970s his â€Å"nomadic† period and has somewhat evasively stated that he would pass a background check going back as far as 1974.) In 1972, Bush entered Harvard Business School, earning his M.B.A. in 1975. Still following in the footsteps of his father, Bush decided to try his hand in the oil business. He returned to Midland and formed an independent oil and gas exploration company that he called Arbusto (the Spanish word for â€Å"bush†). He married Laura Welch, a former teacher and librarian, in 1977. In 1981, she gave birth to their twin daughters, Barbara and Jenna. In the midst of his business ventures, Bush joined the 1978 race for the U.S. House of Representatives. After a tough victory in the primari...

Cyrano de Bergerac Quotes - Edmond Rostand

'Cyrano de Bergerac' Quotes - Edmond Rostand Cyrano de Bergerac  is the most famous play by Edmond Rostand. The work is about Cyrano, a marvelous character who is witty, passionate and full of vitality. He is known for his big nose, which becomes a problem when he falls in love with his beautiful cousin, Roxane. Here are a few quotes from   Cyrano de Bergerac: What if she turns out to be a prudeor an intellectual? I wouldnt dare speak to her, I dont have the brains. The way people speak and write nowadays makes my head hurt. Im just an honest, simple, terrified soldier.- Edmond Rostand, Cyrano de Bergerac, Act 1Hes famous for his longsword.- Edmond Rostand, Cyrano de Bergerac, Act 1Cyrano de Bergerac, that specter, that paragon,That terror of trifles from Norway to Aragon,Both genius and monster, unique, unexplainable,He has every quirk and every virtue obtainable.His clothes? As outlandish as his personalityThree huge plumes for his hatTo hell with frugality!Bizarrest of all the birds hatched out of Gascony-Is your cause a lost one? Youve only to ask and heWill rush to defend you with wit and audacity,With valor beyond mankinds normal capacity,This dreamer whose vigor, whose kindness, whose verityAre great as his noseGod forgive my temerity!But truly that nose is the glorious cross he bears,Like some raging sardonic demons emboss he wears .Ive heard strangers cry, Waitand well see it taken off!But that mans nasal destiny cannot be shaken off!- Edmond Rostand, Cyrano de Bergerac, Act 1 Swine! Did I not forbid you to appear?!- Edmond Rostand, Cyrano de Bergerac, Act 1My nose is Gargantuan! You little Pig-snout, you tiny Monkey-Nostrils, you virtually invisible Pekinese-Puss, dont you realize that a nose like mine is both scepter and orb, a monument to me superiority? A great nose is the banner of a great man, a generous heart, a towering spirit, an expansive soulsuch as I unmistakably am, and such as you dare not to dream of being, with your bilious weasels eyes and no nose to keep them apart! With your face as lacking in all distinctionas lacking, I say, in interest, as lacking in pride, in imagination, in honesty, in lyricismin a word, as lacking in nose as that other offensively bland expanse at the opposite end of your cringing spinewhich I now remove from my sight by stringent application of my boot!- Edmond Rostand, Cyrano de Bergerac, Act 1My wit is more polished than your mustache. The truth which I speak strikes more sparks from mens hearts than your spurs do from the cobblestones.- Edmond Rostand, Cyrano de Bergerac, Act 1 Thus I toss my poor hat aside,And shrug off my threadbare cape,The crowds eyes are open wideAnd many a mouth is agape,As I take my sword by the napeAnd draw out its form so fineFrom which there is no escape,For tonight, Valvertyou are mine!Too bad that you chose to derideThis vicious old Bergerac ape(My teeth are as hard as my hide),Yet when you are dead I will drapeYour corpse with the finest of crepe,So that all know your taste was divine,Though you should have avoided a scrapeWith the masterfor now, you are mine!I must find now a sharp rhyme for prideYoure panting, youre red as a grape!Is that ardor or terror inside?What began as a lark, as a jape,Now concludes with a rout, with a rape,With your virginal courage supine,As a puddle on honors landscape-Turn around, little girlyou are mine!- Edmond Rostand, Cyrano de Bergerac, Act 1Its a shame, sir, to alter a shapeAs refined, as expensive as thine,But, to spare you lifes endless red tape,I will edit youThere you are mine!- Edmond Ro stand, Cyrano de Bergerac, Act 1 I know. I outnumber them, but I shall go gently with them at first.- Edmond Rostand, Cyrano de Bergerac, Act 1Does it seem strange: a hundred cutthroats against one poor poet? It is not strange. It is a minimal defense, mademoiselle(Drawing his sword; quietly.)when that poet is a friend of Cyrano de Bergerac.- Edmond Rostand, Cyrano de Bergerac, Act 1Youre a genuinely good man. There arent many of you left.- Edmond Rostand, Cyrano de Bergerac, Act 2His face is like yours, burning with spirit and imagination. He is proud and noble and young and fearless and beautiful- Edmond Rostand, Cyrano de Bergerac, Act 2(Hand on the hilt of his sword.) I shall mortalize the lot of you!- Edmond Rostand, Cyrano de Bergerac, Act 2I would die at the stake rather than change a semi-colon!- Edmond Rostand, Cyrano de Bergerac, Act 2Do they? Those large empty machines which twist and turn in every gust of fashion?- Edmond Rostand, Cyrano de Bergerac, Act 2Beware: they can gather you easily in their lofty arms and hurl you down to the gutter!- Edmond Rostand, Cyrano de Bergerac, Act 2 It is addressed to the bravest, the brainiest, the blondest, the most beautiful woman on earth! How could she think it was meant for anyone but her?- Edmond Rostand, Cyrano de Bergerac, Act 2Youre not totally immune to me, are you? (Roxane smiles cryptically.) Why else would you concoct such a delicious revenge? It must be a gesture of love.- Edmond Rostand, Cyrano de Bergerac, Act 3Yes, it is perfect. Your white gown swathed in the blue-black mantle of night. I am only a voice, and you are a point of light. I may have spoken Beautifully to you in the past- Edmond Rostand, Cyrano de Bergerac, Act 3Through the whirlwind which your eyes stir up inside me. But now, in this blessed darkness, I feel I am speaking to you for the first time.- Edmond Rostand, Cyrano de Bergerac, Act 3And what is a kiss, specifically? A pledge properly sealed, a promise seasoned to taste, a vow stamped with the immediacy of a lip, a rosy circle drawn around the verb to love. A kiss is a message too intimate f or the ear, infinity captured in the bees brief visit to a flower, secular communication with an aftertaste of heaven, the pulse rising from the heart to utter its name on a lovers lip: Forever.- Edmond Rostand, Cyrano de Bergerac, Act 3 Gods whiskers! Your face is hideous as the demons in my storybook!- Edmond Rostand, Cyrano de Bergerac, Act 3There. There is our soul. The same reed, the same fingers which have piped us into combat, call us softly home, in our thoughts. This is no longer the shrill call to attack, it is every shepherd who ever inhabited our land, whispering his sheep to fold. Listen. It is your hillside, your earth, your forestyour younger brother, suntanned under his red woolen cap. It is the green solitude of nights you spent beside the  Sordogne.  Listen  my countrymen. It is our country calling.- Edmond Rostand,  Cyrano de Bergerac, Act 4You saved your life. At the expense of your honor.- Edmond Rostand,  Cyrano de Bergerac, Act 4From the King of KingsLove- Edmond Rostand,  Cyrano de Bergerac, Act 4Oh, dont take it so hard. I drove into this madness. Every woman needs a little madness in her life.- Edmond Rostand,  Cyrano de Bergerac, Act 4Remarkable. Youre as casual about death as if it were the  theatre.- Edmond Rostand,  Cyrano de Bergerac, Act 4 She said, If you were ugly, I would only love you more.- Edmond Rostand,  Cyrano de Bergerac, Act 4How obvious it is nowthe gift you gave him. All those letters, they were you... All those beautiful powerful words, they were you!...  The voice from the shadows, that was you... You always loved me!- Edmond Rostand,  Cyrano de Bergerac, Act 5Ragueneau: Oh, my colleague - we laughed - we laughed-! Cyrano: Well, my greatest victories were won under an assumed name.- Edmond Rostand,  Cyrano de Bergerac, Act 5Cyrano: I know, you will leave me with nothingneither the laurel nor the rose. Take it all then! There is one possession I take with me from this place. Tonight when I stand before Godand bow low to him, so that my forehead brushes his footstool, the firmamentI will stand again and proudly show Him that one pure possessionwhich I have never ceased to cherish or to share with all- Edmond Rostand,  Cyrano de Bergerac, Act 5

Critical Reflection Essay Example | Topics and Well Written Essays - 1000 words - 4

Critical Reflection - Essay Example It consisted of individual notes that would remind of specific things when it comes to writing the notes up. Hence, I took some straight observational notes recording all I saw relevant to my research questions. My ultimate aim was to get a sense of the dilemma of incorporating technology in teaching and training and drawing recommendations. Meaningfully, technology itself can process moral and ethical qualities, but the issues I considered are on how the application of technology in education creates ethical conflicts. The design decision affordance and social norms are part of the engineering (Shilton, Koepfler and Fleischmann 259). Social aspects of a design process, therefore, involve ethical issue. Online-Based learning and virtual schools is a result of incorporating technology in education. More people are benefiting since classes are more flexible and affordable. Therefore, there is no all evil in technology. Regardless of a student’s socioeconomic status, the number of scholars carrying their own mobile devices is growing exponentially every year. It, therefore, means the platform communication will be available for almost every student in the future (Shilton, Koepfler and Fleischmann 260). As I noted in the field, the above argument falls in the fact that advancement in technology has increased the use of energy in most cases, example on oil reserves. Therefore, it has led to global warming and exposure of radioactive waste on people and the environment. Therefore, responsible technologies aim to reduce energy requirements of equipment and generation of environmentally friendly energy. The incorporation of technological aspects of learning creates a generation that is receptive to technology, and these create a risk of the irresponsible implementation of the technologies in the future. Technologically oriented education will therefore, create efficiency-oriented work that will consider social and ethical

The Ruthless 2010 Winter in America Essay Example | Topics and Well Written Essays - 750 words

The Ruthless 2010 Winter in America - Essay Example Being a resident of New York, I personally hold the opinion that â€Å"this storm brought with itself the most horrific casualties compared to the many other previous hurricanes met by America.† Though every winter, snowstorms manage in creating scenes that require endurance but this year, the drastic havoc created by the cold and bitter winter was actually above the threshold of suffering. The storm caused many deaths and historic snowfall totals were created by the extensive landslides. It competes with the other epic storms that previously slammed the States. â€Å"In snowfall, the Blizzard of 2010 now rivals the Knickerbocker Storm of 1922 for its impact on the Eastern Seaboard of the United States.† (Anon. 2010). Thousands of flights were canceled owing to the strong winds. Rail and road service was suspended bringing the public to a halt at many stations in severe cold and deaths were caused by the bitter winter. â€Å"The storm also dampened enthusiasm on Wall Street where trading on Friday was light. U.S. Treasury and bond trading was also dull.† (Nichols, 2010). I myself was tired of shoveling for many hours when I was supposed to hurry for the airport because I had to see my father who was in the hospital, but I was poorly exhausted by the snowstorm just like many other helpless people. The bad effects of the storm did not leave the economy safe since it had to struggle a deal once the winter got over, trying to emerge from the collapse. Over a million businesses suffered blackouts. Relentless winter rains following the storms across the region sent the rivers flooding over their banks and left many people dead.

Thessalonians Essay -- Bible, Paul of Tarsus

1 Thessalonians is a pastoral letter written by Paul of Tarsus to the recently formed Christian community of Thessalonica. The letter, written in response to concerns of the newly converted Gentiles, offers encouragement and support, and addresses specific issues and problems they were confronted with. Paul begins his letter by giving thanks for the Thessalonians’ faith, love, and hope in the Lord Jesus Christ. They have â€Å"turned to God from idols, to serve a living and true God, and to wait for his Son from heaven...† (1 Thessalonians: 9-10). Paul assures the people that he brings the message of the gospel of God to them. This is to set himself apart from others who may have come preaching to them from â€Å"deceit or impure motives or trickery† (1 Thess. 2:3). Paul identifies himself as countercultural and works throughout 1Thessalonians to show the new Christians that they too are called to live a countercultural life as well, â€Å"worthy of God who calls you into his own kingdom and glory.† (1 Thess. 2:12) because they have accepted the word of God, which is working within them to shape their new identity as Christians. Paul’s belief in the living and true God with the message of the gospel of God exhibits his monotheistic belief and re jection of idols. Paul knows that these Thessalonians are first-generation converts living among many idol-worshipping Gentiles. Because they are Christians, they can no longer attend pagan festivals, worship other gods, or possibly even continue to buy their meats from the local butcher, because the meat may have been an offering of sacrifice to idols. Paul recognizes they have become social outcasts, no longer Gentiles; they are called to live differently now. Paul had forewarned t... ...or non-violence; do not repay evil with evil, do good to all. He exhorts the people to rejoice, pray, and give thanks, as this is the will of God. â€Å"Do not quench the Spirit. Do not despise the word of prophets, but test everything, hold fast to what is good; abstain from every form of evil.† (1 Thess. 5: 19-22) Paul again is instructional and tells them to let the Spirit flow in and among them, don’t stop it. Let the Spirit flow in their community in their actions and let people speak because they might have a message from Jesus. Paul is telling them to keep close to what is good and protect themselves from evil, relating again to the spiritual warfare, moral vigilance and living a countercultural life. He ends with a command by God that his letter be shared among the community and calls upon the grace of God to remain with the Thessalonians’ community.

Faith, Love, Time, and Dr. Lazaro Summarry by: Carlo

In this story, Brillantes confronts the most important questions of our lives as Christians: Does God exist? If so, what is the nature of God? I remember Tim telling me that Brillantes succeeds in telling a compelling story because he never preaches or subverts. That he allows the reader to experience, rather than solve, the problem of God’s presence or absence. The story is deceptively simple: An aging medical doctor and his young son are called in the middle of the night to minister to a poor family whose newborn baby has a terminal case of tetanus.The journey towards the family’s home, however, seems to take on a different level when it also becomes a spiritual journey, most especially for Dr. Lazaro, whose beliefs about and disbelief in God, faith, love, and time seem to haunt him with a pressurized intensity – and all because he sees a wide chasm between him and Ben, his son, in terms of how they see life: He has lost so much faith in God and life, while Ben – intent on becoming a priest – seems so infuriatingly fresh and positive.He has also lost his faith because he has been a witness to countless, seemingly random deaths: There is a patient with cancer, whose racking pain even morphine can’t assuage anymore; there is the baby who is now dying from tetanus; but most of all, there was his eldest son who, we later learn, committed suicide. From the latter, the Lazaro family â€Å"died† to each other as well. It made the doctor focus mechanically on his job, just to forget the pain, and his wife became more immersed in religion than in family.For Dr. Lazaro, what kind of God would allow pain? What kind of God would kill a baby? What kind of God would take away a son? Is there really a God? (Many of the students invariably answer that perhaps God allowed this to happen to test their faith. I happen to believe this as well, but I pose for them another gray area: â€Å"That may be true, but tell that to a dying man in excruciating pain, or to a father who has tragically lost his child. Sir, you are in pain because God is testing your faith. Seems cruel, isn’t it? ) These questions are compounded by the images and symbols that are replete throughout the story – that of loss, distance, emptiness, and dark ominousness: â€Å"a view of the stars,† â€Å"the country darkness,† â€Å"the lights on the distant highway at the edge of town,† a â€Å"humming of wires, as though darkness had added to the distance between the house in town and the station beyond the summer fields,† â€Å"the long journey to Nambalan,† â€Å"the sleeping town, the desolate streets, the plaza empty in the moonlight. And being the quintessential formalist narrative, the story contains several symbolism understood best through close-reading. There is, for one, the realization that Dr. Lazaro represents a kind of living dead. Besides the zombie characteristic invoked in th e first paragraph, his name easily evokes the Biblical â€Å"dead man brought to life†: Lazarus. There are also the parallels of the baby and Dr. Lazaro – that while the baby has actual tetanus, Dr.Lazarus, on the other hand, has tetanus of the soul: â€Å"It was as though indifference were an infection that had entered his blood; it was everywhere in his body. † He needs new life, we soon realize, and he needs to be resurrected from the dead. In a sense, his journey to Nambalan with his son becomes a journey in a quest for redemption – he has to save the body, to save an idea of himself and his place in the world. But there is also that other metaphor: of God as a futile God. As a doctor, Dr. Lazaro heals, which is very God-like, if you think about it.In one scene, Esteban, the baby’s bewildered father, calls the doctor over the phone, like the prayer of a desperate man to God. The distance between Esteban and Dr. Lazaro, through the humming of th e phone wires and the resulting bad connection, is a good metaphor for the distance between God and man. Can we call God? What if there is a busy signal? the story seems to say. But finally, Dr. Lazaro cannot heal the sick baby, who eventually dies –and we are left with this unsettling question: What does this say about the Great Healer?And yet, by the end of the story, it is spirituality that saves. As the defeated Dr. Lazaro leaves the dead baby on the mat, he sees his son Ben, the hopeful priest-to-be, go to the baby’s side and give it the final sacrament of Extreme Unction. And he finally sees his darkness, and his son’s saving light. Dr. Lazaro’s epiphany also becomes ours, but his quickly ends with abortive fear. In what is one of the most famous endings in Philippine literature. â€Å"Like love, there was only so much time. †

Marketing course work - Free Essay Example

Sample details Pages: 30 Words: 8865 Downloads: 1 Date added: 2017/06/26 Category Statistics Essay Did you like this example? 1.ORGANIZATIONS ORIENTATION An organization orientation depends upon the marketing concept and the market orientations, which are the foundations of strategic marketing. Marketing concept exists on the fusion of all marketing activities. When they are combined, the company can achieve higher profitability (Hooley 2008: 6, 7).Tesco has developed a strategic customer relationship management which builds and keeps a valued customer awareness and powerful brand engagement. Its position in UK is strengthened by overtaking Sainsbury in 1995 and by its online home grocery service (Jobber 2010:583). Don’t waste time! Our writers will create an original "Marketing course work" essay for you Create order 2. MARKET SEGMENTATION, POSITIONING, TARGET MARKETING Market segmentation is the process of understanding the characteristics and demand of different individuals. Tesco gather customer information from the loyalty card scheme and identifies their purchasing habits and behaviour patterns, which are used for segmenting customers based on their needs. Customers are grouped based on their similarities. With this information, Tesco introduced different clubs like the kids club, the food club, the baby and toddler club, Healthy living Club. Market segments are chosen for targeting and a marketing mix strategy is selected for that target market (Jobber 2010:262,584).To develop an effective strategic marketing there should be an upstanding positioning of product and services in the market. Positioning is an iterative and vital process in retail marketing. The main goal of positioning is to develop and maintain a remarkable place in the market for the company and its product. Positioning starts with the product (Kalafatis 2000).Nevertheless, Tes co has a brand image and they are proud of its brand value ( Martenson 2007).Keys to successful positioning is clarity, consistency, competitiveness and credibility. Repositioning is carried out when customer needs or target market changes. Repositioning strategies include image repositioning, product repositioning, intangible repositioning, tangible repositioning (Jobber 2010:285,288). 3.MARKET ORIENTATION Marketing orientation is achieved by marketing concept (Blois 2000: 21). It is defined as all the departments working together to develop and understand customers current and future needs and to meet them to keep the customers satisfied (Hooley 2008: 8). The elements of market orientation include Customer orientation, Competitor orientation, and inter functional orientation. 4.CUSTOMER ORIENTATION Marketing oriented companies are primarily focused on customers. They get the needs and problems of their customers and find a better solution for them (Blois 2000: 22). Tesco strategy is based on loyalty card scheme and gets information about individual customers and their different needs. The club card helps the customers to save their money when they accumulate points in the card. Club card can be used at any Tescos partners (Jobber 2010:583). Tescos objectives and guidelines are aimed directly at customer satisfaction and it is assessed regularly (Hooley 2008: 11). Customer orientation depends on the employee performance. It results in positive outcomes of the company. It determines the relationship quality of the organization and relationship quality highly depends upon the company loyalty (Macintosh 2007). 5.COMPETITOR ORIENTATION The organization should identify the short-term and a long-term capability of the competitors. A deep understanding of the competition is needed. For Tesco the competitive positioning applies at the level of the companies. In UK the leading grocery retailing competitors include Tesco, Sainsburys and Asda (Hooley 2008: 208).We need to understand the competitors profit sources, position in the market, marketing strategies (Best 2004: 7).Tesco collects information about the activities and conduct regular benchmarking against the competitor offerings (Hooley 2008: 12). 6.LONG-TERM PROFIT FOCUS This is the ultimate objective of all the business. The main objectives of Tesco are to be a successful international retailer, to be strong in non-food as in the food business, to open more stores across the world. The International strategy of Tesco requires a long-term approach (Tesco PLC 2009).The decisions of Tesco are guided by long- term plans rather than short -term benefits (Hooley 2008: 12). 7.INTERFUNCTIONAL COORDINATION Interfunctional coordination concerns with the coordination of all company resources to create a value for target customers. To create an impenetrable competitive position, we have to rely on the coordinated efforts of various functions and people within the organizations. Cross-functional relationship plays a decisive role (Hooley 2008: 12). Tesco has a dedicated team approach to develop and deliver market-based customer solutions (Best 2004: 48).They work together and support each other to serve customer .The financial and management department work closely with the operators of the retailer world. Commercial departments make decisions to deliver best products at best possible prices. Corporate purchasing departments work with suppliers. The graduates in Tesco strive to generate revenue. Distribution team works to deliver products in the right time to different stores. The effective systems IT department improve online shopping for customers and they raise the contacts between vari ous business areas to streamline the entire processes. The marketing team of Tesco works with customers to understand their needs and current trends. The property and engineering department do all the support works of the stores (Hooley 2008: 12). 8.ORGANISATIONAL CULTURE Marketing orientation can be described as a variety of organizational culture that places the highest priority to establish and maintain the best customer value while considering the interests of stakeholders like investors, employees, suppliers (Blois 2000: 21). The core purpose of Tesco is to create value for customers to earn their lifetime loyalty (Tesco PLC 2009). All the staffs work like a team .They gives respect each other and treat customers in a way they feel satisfied. Face to face meetings, trips are conducted and Staffs are rewarded for their work they do. They offer discounts and benefits for the staffs also provide more salaries, training, flexible working hours and health and safety measures are observed as compared to other retailers. Tesco welcomes all people regardless of age, sex, ethnicity etc. Human rights policies are applied to all members (Tesco PLC 2009). Store Loyalty is the output of customer satisfaction and customers will visit the store regularly. All employees understand their responsibilities to create satisfied customers (Martenson 2007). 9.TESCO STRATEGIES Tesco has a well-established strategy for their business success. About 70% of the trading and profit is from UK. They are the market leaders in markets outside UK. They have four different store formats like Express, Metro, Superstore, Extra and one trial format Home plus, for non-food and clothing. As an international retailer, they mainly focus on the local customer needs and understand them. They make sure the board appeal. They have various own brands of superior quality to customers to compliment their style of living. Tesco looks after the people working with them (Tesco PLC 2009). Market Corporate responsibility is an opening for growth. The values are the no one tries harder for customers and treat people how they want to be treated (Tesco PLC 2009). The Tesco steering wheel represents performance and is a strategy-driving tool. (Tesco PLC 2009). A sale in non-food is a key part of the strategy. They provide with the best quality and price. Tescos non-food includes electrical, home entertainment, clothing, health and beauty, stationery, bookshop and soft furnishings, seasonal goods, opticians and pharmacies (Tesco PLC 2009). In retailing services, Tesco offers more to the customers. Tesco personal finance has products from credit cards to insurance. Online grocery shopping is made effortless with Tesco.com. Tesco Telecoms offers a wide range of services from mobile network, home phone service, internet access and an internet phone service (Tesco PLC 2009). The Success of Tesco depends on trust and satisfaction of the customers. Overall, Tesco has a strong marketing orientation and compelling marketing strategies which results in the customer satisfaction and the higher levels of profitability. Every Little Helps Tesco to be a market leader (Tesco PLC 2009). 10.COMPETITIVE ADVANTAGE As Armstrong (2005) defined, competitive advantage is the advantage over competitors obtained by providing better value to customer. It is important to company who wants to win the customers and establish a profitable relationship with them (Armstrong Kotler, 2005). Before the organisation is choosing the right competitive advantage on which to build up its competitive strategies it must analyze the industry environment normally by using the porters 5 forces analysis. 11.Porters Five Forces Analysis Introduced by Michael Porter in 1979, Porters 5 Forces is a powerful tool to analyse the attractiveness of an industry. This framework involves a relationship between competitors within an industry, potential competitors, suppliers, buyers. It helps management to understand both the strength of the current competitive position, and the strength of a position organization want to be. (Michael Porter, 2008) A diagram below shows the Porters 5 forces clearly. 12.Threat of New Entry: As porter said the ability of people who newly enter your market might affect your power. If the barrier to entry the market is low and your have little protection for current position, then the new competitors can easily enter the market and weaken your position. (Michael Porter, 2008). In terms of new entrants Tesco does not have much threat because of the high barriers for new comer to entry into the supermarket industry. According to the TNS (Taylor Nelson Sofres, the leading market research group) data Tesco occupies over one third of grocery market share in UK, and is along with Asda, Saintsburys, Morrisons become the big four which has hold over 68% of UK overall grocery market. This strong solid position makes Tesco the market leader and giant in UK supermarket industry. Due to the massive market share has been hold by the big four, the barriers for new entrants are obviously quite high. It is hard for new retailer to obtain the market share and challenge the existing powerfu l player such as Tesco. In addition, another high barrier for new entrants is the supermarket industry needs huge capital and personnel involved but needs long time to get the return. Therefore, there are high barrier for new retailers entry into the existing supermarket industry dominated by big four. Thus, if Tesco sustains its strong position in the market it will have less threat from new entrants. 13.The power of buyer: According to Porter the buyers have the power to drive price down. Small number of buyers and powerful buyers for a company can likely having greater power on driving the price (Michael Porter, 2008). Generally say, in supermarket industry there is little bargain power for buyers with supermarket because all the prices are fixed price. Moreover, the bigger number of consumers will reduce the power of buyers. Therefore, it is little power of buyers to Tesco due to huge number of customers and little bargain power of buyers in this industry. However, customers can still switch buying from one supermarket to another by many factors. First, the price is the primary factor determinates customers buying activities. In this respect, Tescos strategy is based on its cost advantages. The organization aims to be the best value retailer. Tesco stated its price has been cut by 17% between 2000 and 2006; even facing the higher energy price challenge during the recent recession Tescos price has been dropped down by 1.8% last year. Second, due to the differentiation of product is little in the supermarket industry; customers can switch buying easily, thus, to attract and keep customers is relying on their loyalty to the store. Tescos report claims it has the UK number one loyalty card scheme and it has over 13 millions active Clubcard holders. Overall, the power of buyer is little to Tesco and Tesco has big advantages on low price and customer loyalty. 14.Power of suppliers Porter said the suppliers also have power to drive up the price. The power of driven is determined by the number and the strength of suppliers. To the Britain biggest grocery supermarket Tesco, the power of supplier is very little because Tesco has vast numbers of supplier across overall markets. The overwhelming market power of Tesco makes suppliers have no bargain power to it; instead, some of suppliers rely on Tesco. As a buyer Tesco has huge demand and great power to the supplier. However, Tesco also relys on their suppliers to achieve its objectives, without those suppliers Tesco could not deliver best value goods to the customers. Therefore, Tesco has established the long term constructive partnership with suppliers. According to Tescos report, it has over 1,500 suppliers who have been working with Tesco for five years or more. Based on a survey taken in 2008 by Tesco, there were over 90% of UK suppliers thought Tesco was trustworthy. Moreover, Tesco also provide the opportunit ies to small producers and local suppliers. For example, Tesco has opened five new regional buying offices around Britain and hosted regional road shows to attract and increase the number of local suppliers for selling their goods through Tesco. As the result, the small suppliers get more business opportunities meanwhile they help Tesco getting hundreds of new lines into stores. In sum, Tesco has little threat from power of supplier and company achieved its objectives by establishing the trustable partnership with suppliers. 15.The Threat of substitutes Porter introduced this threat as the other industry or business has the ability to substitute you and attract your customers. Although Tesco has head position in the supermarket industry, somehow, the substitutes still exist. For example, eating-out is a substitute to buying food from supermarket. However, a recent survey by analyst Buckingham Research has found that 75% of British families will stay at home during the recession rather than eating out. Under recession, the threat of eating-out to supermarket is less than ever. Another substitute worth to be considered is the online shopping. Nowadays, as the technology growing fast the online shopping becomes easy and trendy. However, it can not completely substitute the real life shopping especially for the food purchase. The technical problem, delivery problem and communication problem may bother people to buy online. Moreover, the real life shopping is also a part of social life to most of people, which would be simply substitute by clicking screen. In sum, the threat of substitute to Tesco is higher than buyer, supplier and new entrant. 16.The Threat of Competitive Rivalry: This threat comes from the competitors and also is affected by the new entry, substitute, power of buyer and supplier. The threat of competitive rivalry to Tesco is high although it is the largest grocery supermarket in UK. Asda, Sainsburys and Morrison are the three main competitors of Tesco. These three companies also have big portion of market share and compete with Tesco through price, product and promotions. The competition between the main grocery supermarkets remains fierce. Tesco has been reported that the market share has been losing and dipping in UK market since 2009 by many main Medias such as Times, BBC news and Guardian. Reports said according to the last figures of 2009 Tescos market share dropped from 31.3% to 30.7% of UK grocery sales. Meanwhile, Asdas market share rose to 17 % from 16.7 % and Morrisons went up to 12.1% from 11.7 %. TNS reported against the UK grocery sales rise 6%, Tescos sales rose 4% which below the market growth. However, Morrisons and Asda were all found beyond the growth of the market, seeing sales rise 9.7% and 7.2%. Moreover, the discounter supermarkets Aldi and Lidl also compete with Tesco as consumer cut back on spending during the recession. In addition, TNS also claimed that Waitrose, the John Lewis-own supermarket as the up-market grocer is fast growing in grocery market. On the other hand, because Tesco also set foot in non-food industry there are so many competitors such as Shell, BP, Amazon, O2, etc. To sum up, Tesco has highly threat from many competitors in both food and non-food industry. Therefore, Tesco must take its competitive advantages to prevent from threats of competitors. 17.Competitive Advantage of Tesco Through the porters 5 forces analysis the competitive advantages of Tesco can be outlined. First, the significant market power is the big advantage of Tesco. The great market power makes Tesco is able to put up barrier to new entrants and weaken the power of buyer and supplier; it also gives Tesco ability to beat the competitors. Second, namely cost advantage, the big economic scale enables Tesco to reduce the cost at extremely low level and thereby providing the low price to customers. Third, diversification makes Tesco has a further advantage to win the market because Tesco expands the broad markets such as financing, telecom and retail service rather than just food market and spread its business worldwide. To sum up, if Tesco follows its competitive strategy by aware of the threats and competitive advantages, it will keep the strong position in the industry and beat its competitors. 18.MARKETING MIX Firstly, the term Marketing Mix was widely adopted after Neil H. Boren published his article The Concept of the Marketing Mix in 1964, where he described marketing managers as a mixer of ingredients. The ingredients in Borens marketing mix included product, planning, pricing, packaging, branding, distribution channels, personal selling, advertising, promotions, display, servicing, physical handling, fact finding and analysis. Which was later grouped into four categories by E. Jerome McCarthy, today know as the 4Ps of marketing, shown below However, some people argue that along with the Marketing Mix 4 Ps concept, we should add another 2 Ps, which are people and packaging. 19.PRODUCT It is rare to discuss price without the presence of a product and to enable us understand the link between Price and Product. Kotler Armstrong (2006) define a product as anything that can be presented to a consumer for attention, acquisition, use, or consumption that might satisfy a want or need. They further define a consumer product as the product bought by the final consumer for personal consumption. According to Ferrell (2005), the product is the core of the marketing mix strategy in which retailers can offer consumers symbolic and experiential attributes to differentiate products from competitors. However, it is also concerned with what the product means to the consumer. Product is about quality, design, features, brand name and sizes (Borden, 1984). Wulf et.al. (2005) found that private label products could offer even better quality than national brands but at a lower price. The domestic competitor reacts to the intensifying price competition by engaging in selective price changes. A product is a physical good, service, idea, person, or place that is capable of offering tangible and intangible attributes that individuals or organizations regard as so necessary, worthwhile or satisfying that they are prepared to exchange money, patronage or some other unit of value to acquire it. (Blythe 2007) Core products: Core Products are the core benefit that is being sought by the consumer by buying the product, like the cheaper call rates and ease of recharge top up available to Tesco Mobile customers. Actual /Tangible products: Actual Products are all the tangible features/benefits that are associated with the core product such as its features or design, level of quality, packaging, size. There is no clear distinction between a pure tangible product and a service. The Tescos give away deals for the new 3G i-phone deal Augmented products: are the intangible features/benefits associated with the core actual product such as the branding, warrantees, delivery, guarantee, and after sales service. Tesco mobile, for example, is a tangible product, but it often comes with a warranty and software updates. A firmsproduct line refers to the variety of similar commodities that the firm holds, Tesco for example, makes a large range of inter-related goods, Many of Tesco stores stock over 40,000 product lines. Even a Tesco Express stores stock a choice of well over 2,000 lines. ProductDepthrefers to the variety of commodities offered within each product line. Tesco stores stock : Healthy Living products, Free From products for people with food allergies and intolerances, Special healthy Kids snacks and Organic product lines and the recent announcement by the Tescobank CEO Benny Higgins of plans to launch an assault on the mortgage market by the end of 2010, hoping to take advantage of the current problems in the sector. Targeted at providingTescocustomers with financial advice, car and home insurance credit cards, mortgages and current accounts.(MINTEL 2009). Products often go through alife cycle.Initially, at the introduction stage a product is launched. Since the product is not well known and is usually expensive (e.g. the , as). Eventually, many products reach agrowthphase where sales increases dramatically. More firms enter with their models of the product, sometimes with added innovations. Unfortunately, the product reaches amaturitystage where little growth is sighted. For example, in the UK, almost every household has at least one stereo sound system. Some products may also reach adeclinestage, usually because the product is swapped for something better. For example, CDplayers experienced declining sales as more consumers switched to MP3 players and i-pods. Ansoff Theory is a series of suggested growth strategies that set the direction for the business plan. illustrated below Market Penetration: here the business strategy focuses on selling existing products in existing markets.This strategy aims at four major objectives: Maintaining the market share of current products Securing growth market Dominance Drive out competitors with support of an aggressive promotional campaign and favorable price strategy Increase product usage by existing customers e.g. With the Tesco Loyalty Club card scheme. Market Development: here the business strategy seeks to sell its existing product into a new market. The various approaches to this include: New geographical markets e.g.- exporting Tesco UK products to the Express shops in Ireland and Malaysia New Product Dimension or Packaging New Distributional channel Implementing different pricing policies for different markets segments Product Development: refers to a growth strategy where new products are initiated in existing markets. This often requires development of new competencies in the case of Tesco Bank and its new job vacancies for competencies in the financial sector. Diversification points to the growth strategy where a business markets a new commodity in a new market. Unfortunately, for this strategy to be adopted a clear objective of its advantages should be explored and risk assessments carried out seeing as the business may have little or no experience in the new area. Roughly one quarter of Tescos sales, was own label. Many leading retailing companies have substantial grocery interests. Of the top 25 companies in 1978, 22 were involved in groceries retailing, of which 10 can be considered leading firms in the groceries sector [Akehurst, 1983: 169, Table 5] 20. Price : Price refers to the value assigned to something by the seller to something purchased, offered for sale, to a buyer as their willingness to pay for the product and services delivered (Gilbert 1999). Price is the only element in the marketing mix that is revenue generating- all of the others are costs. It should therefore, be used as an active instrument of strategy in the major areas of marketing decision making. Pricing in the international setting is more complicated than in the domestic market, because of factors such as government influence and additional costs (Becker and Thorelli 1980). The price of an item is an important influence on the value of sales made. In theory, price is really determined by the discovery of what customers perceive is the value of the item on sale. Recent research has shown that demand-based pricing is associated with higher retailer gross margins; whereas past price dependence is associated with, lower retailer gross margins (Nijs, Srinivasan, and Pauwels 2007). There are a number of pricing policies used by Tesco today, which include: 21.Market-led Pricing: also known as competitive pricing, this simply accepts the price which competitors are charging for a product and then price its product at the same level or slightly lower in order to gain some advantage over competitors. Significantly found in markets where there is close competitors. For a company like TESCO it is important to monitor other competitors and in order to maintain customer loyalty against discounters, the adoption of a more aggressive pricing strategy was launch by the advent of budget private label ranges and backed up by advertising focusing on price comparisons. Despite challenges due to rising energy prices, but with innovations such as the reusable plastic trays, which was introduced in the fresh food areas have helped make savings these savings are pass on to customers. According to the OFT this led to a fall in real food price between 2000-2005.as shown below 22.Cost-Based Pricing: also known as cost plus Pricing, involves working out the businesss total fixed and variable costs and then adding a percentage of profit. Here the business has to consider the total number of items that it plans to produce and sell. The big advantage of cost-based pricing for TESCO is that the company is guaranteed to make a profit on its sales since it has covered its costs. However, in operating cost-based pricing it is very important to be aware of competitors price. However, this poses a threat when businesses are unable to sell the expected quantity of the product, perhaps because competitors are offering the same goods at a lower price. 23. Price wars In a competitive market such as grocery market, businesses sometimes engage in price wars in which prices of some goods are slashed to a very low price in order to secure sales. Price wars swamped grocery retailers, as the switch to private labels from branded packaged food continued to gather pace. For instance, Tesco and ASDA propose freezing of tax on some products at 15% despite an increase in rates to 17.5%(MMR 2010) This is risky because advantages gained are short-lived and rival, businesses tend to respond by slashing prices even further. If pursued long enough, price wars would cut profits seriously and in the end, only customers benefits by the low prices. 24.PENETRATION PRICING 25.ECONOMY PRICING: Stores such as TESCO, which allegedly charge the lowest prices, attract many consumers based on this conception alone (Peter Donnely, 2007). Among retail stores, the pricing strategy has become the fundamental point, as they need to compete in terms of pricing to lure more customers. Berman (1996) added that among the pricing policies which are of major concern to retail store outlets are the High-Low Pricing and Every Day Low Pricing (EDLP) strategies. This is sighted in operators who have significant economies of scale and buying power (Gilbert 1999). 26.VALUE PRICING This ensues where external factors such as the recession or increased competition forces companies to provide VALUE product and services to retain sales, they are especially important to families on a budget and have made a significant contribution to making healthy food accessible to all. Tesco now has in store 95 fresh fruit and vegetable value lines, and are working with the Pre-School Learning Alliance to help parents and children in some of the UKs most deprived areas make healthier choices. Value pricing may have a negative impact on the profit margin of the company (tesco.com N.D). 27.GEOGRAPHICAL PRICING This is evident where there are variations in price and demand in different parts of the world. TESCOs prices are a little higher in some town centre and neighbourhood stores because of higher overhead costs (mainly rents and rates). These costs are spread over a smaller volume of sales, and can only be recovered by charging prices that are, on average, higher. Example was when Tesco first moved into Ireland the products it sold was more expensive than they were in their UK stores (Irish Times 1998). This was because the UK suppliers were charging the Ireland stores more than they were charging the UK stores. This triggered some conspiracies and allegiances between key stakeholders in the industry resulting in a widespread anti-Tesco campaign (Poole and Clark 2002). In Conclusion Pricing a product too high or too low could mean a loss of sales for the organization. Therefore, appropriate pricing strategies and policies should be put in place for the various market segments, to ensure 28.PROMOTION Significant P in Marketing Mix 4P (Product, Price, Promotion and Place). Although the 4P characterization has led to widespread use of the term promotion for describing communications with prospects and customers, the term marketing communications is preferred by most marketing practitioners as well as by many educators. Consider that we may want to use marketing communications to refer to the collection of advertising, sales promotions, public relations, event marketing, and other communication devices. Promotion is considered as Sales Promotion (Shimp 2007). Marketing Communication is used by organisations to communicate with customers with respect to their product offerings. In this sense, Marketing Communication is one side of the communication process with customers. Market research, in which suppliers seek to elicit information on consumer requirements from consumers, is the complementary component of the communication process. The following summarises this very simply: (Rowley 1998). According to Rowley (1998) producer should communicate to reach the customers and in turn should listen to the customers needs and requirements to enhance the product and service. Tesco proudly announced that one of the reasons to its Success is listening to their Customers and its suppliers. Tesco has adopted multiple qualitative research techniques to reach their customers such as focus groups, accompanied shops, home visits to collect the feedback and respond quickly with corrective measures. Modestly they say, Its simple we listen and respond, providing customers with what they tell us they want. (Tesco Website). Tesco is well known for Customer focus. Marketing Communications Mix also know as Promotional Mix consists of Advertising, Personal Selling, Sales Promotion, Direct Marketing, Internet Promotion and Publicity. 29.Marketing communications Mix strategies: Figure 10: Promotion and marketing communications in the information marketplace. 30.Push Strategy: A promotion strategy that calls for using the sales forces and trade promotion to push the product through channels. The producer promotes the product to wholesalers, the wholesalers promote to retailers and the retailers promote to consumers (Kotler et al. 2005). 31.Pull Strategy: A promotion strategy that calls for spending a lot on advertising and consumer promotion to build up consumer demand. If the strategy is successful, consumers will ask their retailers for the product, the retailers will ask wholesalers and the wholesalers will ask the producers (Kotler et al. 2005). Push Strategy aims at Intermediaries, its make good use of Sales promotion and Personal Selling. Pull Strategy aims at direct customers, its make good use of Advertisements. 32.Advertising: This Advertisement is about promotional offers at Tesco for Christmas, It states, everyone could enjoy a finest Christmas at Tesco with an affordable range of products. Advertising is a paid form of non-interactive showcase of products and services to the consumer through print media or other common advertising channels (Rowley 1998). Advertising for Tesco was done by Personalities like Prunella Scales and Jane Horrocks. Tesco understood that during recession, customers are willing to pay less for the goods and it has promoted its on low-prices goods. Tesco understands the customers needs, communicates through advertisements, sales promotions and person selling to the target market, its gives the information on their products. Tesco has adopted different promotional schemes and strategies to be the market leader. Tesco likes its competitors has transformed itself into different kinds of promotions, advertisements to get the attention of the consumers and retain them as loyal patrons. Tesco has supported different promotional strategies, which they believed to be profitable, mainly those with less cost. The prominent technique used by Tesco is low price campaign. 33.Advertising Models: AIDA Model: Attention: aims at making customer aware of the product. Interest: Developing an interest in the product. Desire: Making customer think that he needs the product. Action: Purchase is made. Designing communication strategies is important to identify whether the objective is to draw to attention, cultivate interest, stimulate desire or provoke action(Rowley 1998). Communication Objectives: Figure 12: Promotion and marketing communications in the information marketplace. From the above objectives, AIDA is strongly recommended (Rowley 1998). According to Rowley (1998), a communication strategy should have a message and it should go along with its communication objective. The message should reflect the unique selling proposition (USP) of the products. The organizations should concentrate on elements of the message that need to be considered are Content, Structure, Format and Source. Importantly these Advertisements should be target oriented; the Organisations should often have a strategy on the market to target. Impact of Advertisements: A good communication strategy would yield results per expectations. It should be market oriented and should reach market without any cost to the market. Directives would create an impression on customers about the product. Positives of Advertisements: It can create awareness in the targeted market. It can reach markets far and wide. Positioning of the product and Brand image could earn customers trust. Negatives of Advertisements: It cannot answer the customer queries. Always may not provoke customers to purchase decision. Too many Advertisements may cause audience loose concentration. 34.Personal Selling According to Baker (2003), personal selling can be defined as the personal contact with one or more purchasers for making a sale. To be effective, marketing management needs to integrate personal selling with other promotional elements, with other organizational functions such as distribution and production, and with the customer and competitive structures prevailing in the market. Different stages in Personal Selling (Kotler, 2005): Generating leads and identifying prospects Pre-call planning Approach Presentation Overcoming objections Closing Follow-up. Baker (2003) defines that Personal selling is a two-way approach and it employs push strategy and is relatively expensive per contact and according to a 2001 survey, the average cost of an outside salesperson is in excess of 55,000 pounds per annum. The actual time spent on face-face customer communication is typically around 20-30 per cent of working hours. Sales management issues: Selection of sales Team Training Leadership and supervision Remuneration Evaluation and control Management plays a vital role to implement the strategies successfully, for any organization its employees are valuable assets. Tesco demonstrated this by taking care of employees, Tesco encouraged Employees involvement in Work-related meetings, as it is the employees; improve the performance of the organization. HRM plays a critical part as they should motivate and treat employees as champions, motivated team often yield positive results.Tesco has imbibed the personal selling traits and has the required trained sales force to implement. Impact of Personal Selling: Efficient sales force often yield results Personal selling increases the customers interest and desire on the product and it could lead to purchase Personal Selling should act as forum for answers to all the customers queries Positives of Personal Selling: High Interactive communication between the buyer and the seller Detailed product information and features Relationships can develop Negatives of Personal Selling: Cost oriented Team Not appropriate approach towards thousands of prospective buyers Sales closure time could lead to customer dissatisfaction 35.Sales Promotion: Sales promotion consists of short-term incentives to encourage purchase or sales of a product or service (Kotler et al. 2005). As per the above definition, sales promotion offers reasons that would achieve immediate sales. It seeks to lure people to buy now. Promotional Tools: Samples Coupons Rebates Price packs Premiums Advertising specialties Patronage rewards Point-of-purchase Competitions, lotteries and games Impact of Sales Promotion: It helps to lure consumers and attract them from competitors Customers trying our products, giving a chance to retain them Positives of Sales Promotion: Increase immediate sales Interim strategic tool Negatives of Sales Promotion: Not for long-term usage, as customers may get used to this. Too much involvement into sales promotion may harm the brand image 36. Place It is a process which organisations adopt to distribute the products or services to the end user. Organisations must offer the product or service to the end user at a right place and right time. Distribution of products or services can be classified into two categories Direct Distribution Indirect Distribution Direct Distribution has producer directly providing the product to the customer. Indirect Distribution has intermediaries acting as a channel between the producer and Customer. In this context we would consider Place as Location, Tesco strategies on Place. Tesco has different types of stores to meet the customer needs, such as Tesco Extra, Tesco Metro and Tesco Express. At a store product position and reposition would make the product buyable, Products which are fast moving are placed at bottom counters and slow moving products are placed at distant aisle, it has a major role of influencing the consumers buying behaviour. According to (E-strategy in the UK retail grocery sector: a resource-based analysis), With Technology reaching almost every home, Internet has transformed into a potential place/location for the producers to promote as well as sell their products and services. Tesco has reached its market much more using its online shopping site, According a research based analysis, it is found that around 1 million customers do online shopping on Tesco.com, Impacts of online shopping tool: Customers are continuously updated using emails and websites. Customers can order products directly from home and can receive products at their doorstep, this helps in reducing carbon footprint. Customers can compare online prices and choose the best. Advantages of online shopping tool: Online portal provides 24/7 shopping facility. Online shopping portal helps the organizations save staff costs, premises cost. It provides a channel to the producer to directly deal with customers. Disadvantages of online shopping tool: Few Customers may not be willing to pay online due to security concerns. As competitors have their own websites, at times it is a potential risk of loosing customers. As there is no personal communication involved, customer quires would be unanswered. 37. SWOT ANALYSIS: Strategic management a system or science formulating, implementing and to evaluate cross sectional decisions that helps an organisation to achieve its objectives (David 2003:5) according to Porth (2003:3) is a method of formulating, adopting and assessing cross-section results which permit firm to defined and attain each task ultimate to crease value. SWOT Analysis is an influential method for understanding your Strengths and Weaknesses, and also ways of looking at the Opportunities in an organisation and Threats that an organisation face in the future. In a business perspective, it helps an organisation to fine a sustainable position in their market for future changes. What makes SWOT mostly attractive is that, with a little attention, it can help Tesco to rediscover opportunities well place to take advantage of. Moreover, to know their company weaknesses of the market they are in. In addition, aim to get rid of threats that would if not catch up with the organisation unaware in the future. According to Barney (1991:99) to obtain sustained competitive advantage by implementing strategies that take advantage of their internal strengths, through responding to environmental opportunities, while neutralising external threats and avoiding weakness for a company. Opportunities Tesco focus on the global market of its professional techniques to mix the critical factors into success and to maintain its competitiveness together with other business portfolio such as financial services, electronics and exercising of scales operations with a good number of retail stores ranging from 692 stores in 2001 to 2306 in 2009 within the UK and globally market. Their range of stores are Tesco Metro and Tesco Express for customers accessibility, this give Tesco opportunity to deal with a broad range of products at substantial prices that attracts new and old customers. Its standard design and popular products range segmented for everyone has made them a world leading grocery retail, and a world leader in a market gives another opportunity to maximise more market shares in the future. Retail Environment in the Eurozone The Euro zone supermarket has been showing growth since 2008. In February 2008, Euro zone supermarket sales had a 1.1% growth to compared with February 2007 figures. However, Euro zone supermarket sales were stronger than they expected in March 2008, rising 2.2% to compare with the same month of the previous year. In April 2008, they had a 1.6% year on year growth. The food beverage and tobacco sector (FBT) had a 0.5% rise in sales from March and non-food sales grew by 2.3% in the Euro market. FBT sales had an increase in April at 0.7% year on year. In 2007 Euro zone posted a real GDP growth of 2.8%, due to the high increase since 2000 and is predict to continue to grow till 2011. This would enable Tesco to improve the profits as Europe is their primary market Opportunities in Private Label and Non Markets The private label market in the UK has been witnessing a strong growth in sales in UK retail industry. The total consumers packages goods such as food, beverages and personal care so in the UK, 36.7% of them were private label products, amounting to 42billion. Private label market is forecasted to grow to 40.2% by 2011 to an amount of 52billion. However Tesco could influence its strong portfolio of own brands to enhance its margins and also has the strengths to develop its market position in their industry. Opportunities in India and other international market will help increase their profit maximisation. Threats Changes in the external environmental can also be threats to Tesco, such as increasingly aggressive competitors in the home market for example Asda and Sainsbury. Rising Labour Wages in UK Due to the economy, downturn Labour costs has been rising in the UK. The UK government passed a law that the adult minimum wage rate would rise from 5.05 to 5.35 per hour in October 2006. The national minimum wage is likely to further rise to 5.80p an hour from October 2009 for workers aged 22 years and older. The rates from those 18 to 21 years would increase from 4.60 to 4.83 per hour and 3.57 per hour for all workers under the age of 18years. However, an increase in labour cost would harmfully to Tesco margins on the long run (Datamonitor 2009). High Interest Rates in the UK The UK retail market was predicted to grow by about 15% during 2006 to 2011, a small decline was expected in 2007, growth in 2007 at 2.8% will be slightly lower than 2006s 2.9% and in 2008 due to the economic down turn the growth in 2008 was 3.4%. The high cost increase in credit resulted as a brake on consumer expenditure. Such as encouraging consumers to limit non-essential expenditure, mainly on deferrable big order, purchases and this could negatively affect Tescos performance and the retail industry will experience intense distress in their market and support a continuous campaign of interest rate cuts to the government Intense Competition The retail industry in UK is mostly made up off Tesco, Asda, Sainsburys and Morrisons dominating the sector, Tesco has been facing intense competition in the retailing industry from other supermarkets and other discount stores. It major competitors include Sainsbury and Asda, in addition to various small and local store operation. Tesco faces strong competition from Asda, which has the second largest retail market share in the UK. Competitive pressure in this sector is increasing up further with marks and Spencers (MS) and Waitrose coming up with expansion plans in the UK rural areas and city centre Difficult Condition in the International Markets The demand for Tesco products range and services depends on the world economy and political condition that is affecting the countries in which the group operates their market. Tescos performance in most of Turkey, Central Europe and Ireland was offset by the economic down turn in Hungary. This however was a result of the strong economic measures taken by the Hungarian government, which reduce consumer expenditure. This affected Tescos non-food range because of international law of a county (Datamonitor 2008) Strength and weakness Since 2000, Researches prove that Tesco took over from Sainsburys as the UKs largest supermarket; their brand name has been strength to Tesco supermarket. However, their international supermarket chain becomes the key strength to its supply chain management/ logistic that led to global integration/success. Tescos present position in the retail supermarket with considerable share control over 35% has become a means of encouragement for continuity to maintain competitive advantage in the retail industry as a whole. Their lack of diversification to African countries is also their key weakness and also has a poor rating in reporting corporate social responsibility. (CSR) 38.Market Leadership Tesco as a largest retail group in the UK had 26% share of the UK grocery market as of December 2008. They posted 56.1% of all UK supermarket shoppers in 2008. In October 2008, about 66.2% of online food and grocery where purchased online at Tesco. They operate on 3,262 stores. They also have about 30 distribution centres and also six of them are committed to non food and clothing. Tesco supermarket operates through multiple store system, such as Extra, and Metro. They have a strong market presence in South Korea as compared to its competitors in their industry. One of their major competitors Wal-Mart sold all of its 16 stores in 2007. Carrefour expands its operations in South Koreas in 2007. Wal-Mart and Carrefour was force to leave South Korean market due to their inability to provide to low price and quality products to the South Korean consumers. This also led them to fail to get more customers as it was slow to open retail outlets in the South Korean market, because Tesco has al ready made their profit through efficient and effective logistics. Tesco leading market position helps to increase its brand image, and enable them to have good economies of scale. Strong performance of Tesco.com Tesco.com has become the largest online grocery shopping service in the world today. Tesco is the fourth biggest online retailer in the UK, behind Dell, Amazon, and Argos. Tesco.com serves 850,000 regular consumers in the UK, such as households from both urban and rural areas. they gets more than 250,000 orders every week, they also present a digital download which gives consumers access to almost 60,000 DVD titles and games. Tesco Extra Online shopping has increasingly grown in attractiveness in the UK. Their online sales where forecasted from 10.9 billion in 2006 to 28 billion in 2011. However, the percentage in total sales is expected to increase from 4% in 2006 to 8.9% in 2011. This will help Tesco to serve new customer segments, and avoid investment in physical infrastructure and to earn better profits (Datamonitor 2007) Strong brand image Tesco has a remarkable brand image. This is related with good quality, trustworthy goods that represent value for money. They have innovative ways of improving the customer shopping experience, and its efforts in adding value through financial services have resulted in strong brand image in their industry. this give then a strong customer retention rates, that will enable Tesco to launch more product range under its own labels and gives opportunity to enter new market and product lines reasonably fast in returns (Datamonitor 2007) Weaknesses Tesco is deeply dependent on the UK market. They derived 76.6% of its total revenues from the UK, in fiscal 2009. 10.4% from the rest of Asia and 13% from Europe. One of their major competitors, Wal-Mart increases its revenues in international operations with 22.1%. However because of Tesco concentrate their operation mostly in UK and Europe makes them weak on their market conditions in their region and place them in a competitive disadvantage to their rivals, who has a larger presence in fast growing Asian supermarket (Datamonitor 2009) Weak returns Tesco has posted weak returns in the last few years because of the economic downturn. Their return on investments, return on equity and return on assets, during 2007- 2009 were 16.8%, however one if its major competitors Marks and Spencers recorded return on assets. Weak income reveals the inability of the Tesco management to organize assets in profitable avenues and might effect in decreasing investor confidence on their industry. 39. Competitive advantage In conclusion, to move the company forward, Tesco will have to understand that competitive advantage in todays business. This is because almost all organisations are under continual pressure to advance their competitive position and boost shareholder value for the company. According to Warren Buffett, one of the worlds greatest investors says, that the trick is to look for firms that already have competitive strengths and that operate in areas that are not susceptible to big changes. They should look into consumer loyalty, because consumer loyalty is on the decline. Most consumers go where they can find the best products and services, on a right price. This might cause them in breaking off from a long term relationships with the supplier. Tesco should also keep an eye on their competitors, and try to understand their business ideas as it can give them a basis for reinvention. In addition, to conducting trade shows they can learn more about their consumers and competitors in their ind ustry. This would be able to help Tesco to maximise their long-term profits for the future. 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